Attitudes Toward Sodium - US - February 2012
Attitudes Toward Sodium - US - February 2012

It’s no secret that demand for better-for-you (BFY) snacks, prepared foods and beverages is on the rise. Companies around the globe are reformulating old products and bringing new ones to market to satisfy changing consumer preferences. While low and reduced-calorie products are at the forefront of this shift, concerns about excessive sodium intake have been growing in the U.S. and this is driving CPG firms, as well as ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Sodium Reduction Initiatives

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Use of NFP and Ingredient List
Top Three Contributors to Poor Health
Sodium Limiting Behavior
Use of and Interest in Trying Alternatives
Sodium Disclosure and Limitations
Attitudes toward Sodium
Race and Hispanic Origin
A Closer Look at Sodium Limiters
Custom Consumer Groups: Gender and Age

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations and Partnerships