“Brand presence on Google+ will benefit the social network as consumers are enticed to join it to connect with brands they like, as well as using it for promotional offers ahead of other social networks. Indeed, if more internet users were to join Google+ to subscribe to offers and updates as a result of how marketers are using it currently, the cycle could see Google+ evolve into the primary engagement ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Branches of Social Media
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Social Network Usage
Activities on Social Networks
Connections on Social Networks
Social Media Usage
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Attitudes Towards and Behaviour Regarding Social Media Services
Appendix – Internal Market Environment
Appendix – Brand Research
Appendix – Social Network Usage
Appendix – Activities on Social Networks
Appendix – Connections on Social Networks
Appendix – Social Media Usage
Appendix – Attitudes Towards and Behaviour Regarding Social Media Services
24th October 2012
Bodyform’s spoof YouTube response to a Facebook post by a man complaining about how Bodyform has always represented periods to be fun has gone viral. The video, outing the truth about periods has proven to be a successful PR stunt, with the number of tweets about Bodyform jumping from 0 ... 
27th July 2012
“Recent audience figures show TV’s grip on the football-watching public is as strong as ever. But the rise of the sports tweet is creating an opportunity for the ‘second screen’ of mobile to make the passive living room viewing experience into a more interactive and communal one by bringing social ...
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Why do consumers not want to buy from social networks?
