Social Media and Networking - UK - May 2012
Social Media and Networking - UK - May 2012

“Brand presence on Google+ will benefit the social network as consumers are enticed to join it to connect with brands they like, as well as using it for promotional offers ahead of other social networks. Indeed, if more internet users were to join Google+ to subscribe to offers and updates as a result of how marketers are using it currently, the cycle could see Google+ evolve into the primary engagement ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Branches of Social Media

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Social Network Usage
Activities on Social Networks
Connections on Social Networks
Social Media Usage

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Attitudes Towards and Behaviour Regarding Social Media Services
Appendix – Internal Market Environment
Appendix – Brand Research
Appendix – Social Network Usage
Appendix – Activities on Social Networks
Appendix – Connections on Social Networks
Appendix – Social Media Usage
Appendix – Attitudes Towards and Behaviour Regarding Social Media Services