Cruises - US - January 2012
Cruises - US - January 2012

Many companies operating in the leisure travel industry, including cruise lines, struggled during the recession as Americans cut back on leisure spending due to high unemployment, declining median household incomes, and a lack of confidence in their future economic prospects. During this time, cruise lines deeply discounted their base fares and offered a variety of enticing promotions which kept the average capacity utilization above 100%. In 2011, improved macroeconomic conditions ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cruise Ship Vacation Incidence
Cruise Lines Ever Used
Preferred Destinations and Vacation Activities
Most Recent Cruise Details
Motivations for Taking a Cruise
Reasons for Never Having Taken a Cruise
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Brand Perceptions and the Advertising Landscape
Cruise Line Recognition

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix A: Brand Perceptions, by Age
Appendix B: Other Useful Consumer Tables
Appendix C: Trade Associations