“Consumers are becoming increasingly savvy about promotions and are aware of what represents value and what does not, something which means that retailers may have to give greater consideration to the specific mechanics and objectives of their promotional strategies.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Food Pricing and Inflation in Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Types of Shoppers
Consumer – Shopping Habits
Consumer – Attitudes Towards Food Pricing
Consumer – Attitudes Towards Promotions
Consumer – Attitudes Towards Types of Promotions
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brands: Context, Strategies and Innovation
Retailers: Context, Strategies and Innovation
Retailer Communication
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Retailers: Context, Strategies and Innovation
Appendix – Consumer – Types of Shoppers
Appendix – Consumer – Shopping Habits
Appendix – Consumer – Attitudes towards Food Pricing
Appendix – Consumer – Attitudes Towards Promotions
Appendix – Consumer – Attitudes Towards Types of Promotions
Appendix – Consumer – Target Groups
28th January 2013
“It is in the alcohol industry’s best interests to try to work with the government in terms of promoting responsible drinking rather than not acting and subsequently being hit by comparatively draconian legislative measures.” 
28th September 2012
“Showing a more ‘personal’ side and pledging to work with farmers to negotiate fair prices for both parties should offer opportunities for processers and retailers to justify higher prices to consumers.”
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How can brands and retailers convince consumers that they are on their side?
