In spite of the economic ups and downs of the past year, consumers have found a way to include dining out in their budget, perhaps becoming recession weary and finding restaurants a form of creature comfort. So much the more going forward as the economy begins to pick up.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
2012 Look Ahead
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Menu Insights Analysis—Top Menu Items
Menu Insights Analysis—Top Menu Item Claims
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Usage
Changes in Restaurant Spending
Impact of Calorie Disclosure and the Economy
The Potential for Technology
Improvement for Restaurants
Interest in Preparation Techniques
Familiarity with and Interest in Regional Cuisines
Custom Groups—Light, Medium, Heavy
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Restaurants and Menu Options
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
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The size of the market trended over time with analysis of future growth projections
