“The strong interest in provenance among the higher-earning households signals the ongoing potential to leverage origin information to justify added value. Emphasising provenance on-pack has potential to appeal to those consumers who are willing to pay more for a British product.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Food Origin Labelling
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Who’s Innovating?
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Which Food Issues Matter?
Consumer – Attitudes Towards Local Origin
Consumer – Attitudes Towards Detailed Origin
Consumer – Attitudes Towards British Produce
Consumer – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Who’s Innovating?
Appendix – Consumer – Which Food Issues Matter?
Appendix – Consumer – Attitudes Towards Local Origin
Appendix – Consumer – Attitudes Towards Detailed Origin
Appendix – Consumer – Attitudes Towards British Produce
Appendix – Consumer – Targeting Opportunities
15th February 2013
“The discovery that horsemeat has entered the British food supply chain has dominated headlines for the last few weeks, highlighting concerns about labelling, provenance and food safety. These concerns are nothing new, and they’re certainly not exclusive to the UK. Mintel’s past reports give us a historical perspective on how ... 
8th January 2013
“The use of products of detailed origin as an ingredient in NPD should appeal to an affluent demographic group who already see such foods as ‘worth paying more for’.”
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How can leveraging the provenance angle add value to the food and non-alcoholic drinks industry?
