Pasta, Rice and Noodles - UK - March 2012
Pasta, Rice and Noodles - UK - March 2012

“Despite the wealth of cookery programmes on the television and internet, the level of knowledge in some of the more basic areas of cuisine is rather lacking in the UK. Just over one in ten (12%) pasta users agree that it is difficult to cook pasta to the correct texture, rising to 16% of men and 22% of 16-24s.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Usage of Pasta, Rice and Noodles
Consumer – Types of Pasta Used
Types of Rice Used
Consumer – Attitudes Towards Pasta
Consumer – Attitudes towards Rice
Consumer – Attitudes towards Noodles
Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecast
Appendix – Usage of Pasta, Rice and Noodles
Appendix – Frequency of Usage of Pasta, Rice and Noodles
Appendix – Types of Pasta Used
Appendix – Types of Rice Used
Appendix – Types of Noodles Used
Appendix – Attitudes towards Eating Pasta
Appendix – Attitudes towards Eating Rice
Appendix – Attitudes towards Eating Noodles
Appendix – Target Groups