Sweet and Savoury Spreads - UK - March 2012
Sweet and Savoury Spreads - UK - March 2012

“With almost half of consumers enjoying trying new flavours/varieties of sweet spreads and more than two fifths of consumers agreeing that own-label savoury spreads taste just as good as branded, flavour innovation can help to maintain engagement by refreshing this long-established and traditional category.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Usage
Consumer – Occasions
Consumer – Attitudes Towards Sweet Spreads
Consumer – Attitudes Towards Savoury Spreads
Consumer – Targeting Opportunities – Sweet Spreads
Consumer – Targeting Opportunities – Savoury Spreads

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Consumer – Usage
Appendix – Consumer – Occasions
Appendix – Consumer – Attitudes Towards Sweet Spreads
Appendix – Consumer – Attitudes Towards Savoury Spreads
Appendix – Consumer – Targeting Opportunities – Sweet Spreads
Appendix – Consumer – Targeting Opportunities – Savoury Spreads