“Over four in ten (44%) women think that wearing nice underwear has the power to make them feel good. Underwear brands and retailers can tap into this strong emotional connection between putting on attractive and well-fitting underwear and feelings of positivity to stimulate higher levels of self-purchasing. Marketing messages could convey how – particularly in times of financial hardship – an indulgent yet well-deserved treat in the form of superior quality or ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who Buys Underwear?
The Consumer – Where Underwear is Bought
The Consumer – What Underwear is Bought by Women
The Consumer – What Underwear is Bought by Men
The Consumer – Reasons for Buying Underwear
The Consumer – Attitudes Towards Underwear
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer – Where Underwear is Bought
Appendix – The Consumer – What Underwear is Bought by Women
Appendix – The Consumer – What Underwear is Bought by Men
Appendix – The Consumer – Reasons For Buying Underwear
Appendix – The Consumer - Attitudes Towards Underwear
30th April 2013
“Advancements in fabric technology could drive underwear sales in a marketplace that is primarily driven by replacement buying.” 
17th September 2012
“As lingerie specialist Victoria’s Secret enters the UK market with the opening of two London stores this summer, existing retailers and brands are being forced to up their game. There is potential for retailers to do more to stimulate more desire-based purchases and to exploit the male to female gifting ...
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How can retailers drive non-replacement purchasing?
