“The ‘staycation’ trend has now been firmly in place for three years. And given both the one-off events occurring in 2012 that are likely to reduce holidays abroad and the continuation of a difficult economic environment, the UK break looks likely to maintain market dominance.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Holiday Taking
Number of Holidays
Spend on Holidays
Holidays Abroad
Overseas Holiday Plans
What People Think of Holidays
What People Would Do If Their Financial Situation Worsened
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Holiday Taking
Appendix – Number of Holidays
Appendix – Spend on Holidays
Appendix – Holidays Abroad
Appendix – Overseas Holiday Plans
Appendix – What People Think of Holidays
Appendix – What People Would Do If Their Financial Situation Worsened
17th October 2012
The figures are in – and in August 2012 there were fewer visits to these shores than in August 2011. However those who did come spent more. Meanwhile there was no ‘Olympic exodus’, with the number of holidays abroad falling from one year ago. 
24th August 2012
Or: what I did on my holiday, and how that relates to the market. Staycations, online booking, and (unexpected) car hire.
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What does 2012 mean for holidays – abroad and at home? 
