“Three in four consumers state that it is important for brands/companies to invest in sustainable packaging, highlighting how this interest is translating into higher expectations on companies, suggesting opportunities for brands to stand out based on their credentials in this area. This reflects a broader trend identified by Mintel’s Inspire trend Moral Brands, which looks at how consumers don’t need to spend time or money being ethical ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage – Packaging Attributes
Consumer Usage – Labelling Attributes
Consumer Attitudes Towards Drink Packaging
Consumer Attitudes Towards Food and Drink Packaging
The Consumer – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Retailer and Manufacturer Initiatives
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Who’s Innovating?
Appendix – Consumer – Packaging Attributes
Appendix – Consumer – Labelling Attributes
Appendix – Consumer – Attitudes Towards Drink Packaging
Appendix – Consumer – Attitudes Towards Food and Drink Packaging
Appendix – Targeting Opportunities
8th January 2013
“The use of products of detailed origin as an ingredient in NPD should appeal to an affluent demographic group who already see such foods as ‘worth paying more for’.” 
17th September 2012
“Tesco performs U-turn on traffic light labels, looking to introduce a hybrid system combining these with Guideline Daily Amounts.”
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What do consumers look for from packaging?
