Fashion - Size Matters - UK - July 2011
Fashion - Size Matters - UK - July 2011

“With less than a third of women finding it easy to buy clothes that fit, it can evidently be a struggle for most women to get the correct size, cut and style for their highly variable body shapes. If retailers made shopping for clothing more straightforward by standardising their clothing sizes or, at the very least, displaying size guides in-store to help the selection process, it would promote higher levels ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Which Clothes Sizes Are Bought?
The Consumer – Who Shops Where, By Size
The Consumer – How They Feel about Shopping for Clothes
The Consumer – Attitudes Towards Shopping For Clothes
Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Retail Competitor Analysis
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Consumer – Which Clothes Sizes are Bought?
Appendix – The Consumer – Who Shops Where, by Size
Appendix – The Consumer – How They Feel About Shopping for Clothes
Appendix – The Consumer – Attitudes Towards Shopping for Clothes
Appendix – Target Groups