Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Footwear specialists’ sales*, 2005-15
- Strong growth in 2010
- Driven by fashion-led shoppers
- And strong fashion trends
- Challenging times ahead
- Market factors
- Inflationary pressures build in 2011
- Companies, brands and innovation
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- Figure 2: Footwear specialists – market shares, 2009/10
- A tough year for Clarks…
- … and Shoe Zone
- A clutch of fashion operators in the second tier
- Innovation – ethical and technology driven initiatives
- Channels of distribution
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- Figure 3: UK: Footwear market – channels of distribution, 2010
- The consumer
-
- Figure 4: Attitudes to shopping for shoes, March 2011
- A challenging business
- But not without its opportunities
- The fashion-led - a small but canny cohort
-
- Figure 5: Attitudes to shopping online for shoes, March 2011
- Appetite for online shoe shopping grows
- What we think
Issues in the Market
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- Will fashion footwear continue to drive the market in 2011?
- How can retailers engage more consumers?
- What can be done for challenged shoppers?
- What does the future hold for independents?
- Can the supermarkets continue to gain market share?
Future Opportunities
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- Cam Cam
- Extend My Brand
Broader Market Environment
-
- Key points
- Demographics
- Population trends
- Economy
- Economic uncertainty begets consumer caution
- Interest rate expectations
- Inflation remains a problem
- Austerity drives
- Effect on consumers
- Implications for footwear retailers
- Changing demographics
- Changing economy
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating
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- Department stores upgrade their shoe offer
- Jimmy Choo’s treasure hunt for trainers
- M&S’s killer heels
- Clarks steps up its marketing…
- …and teams up with Sainsbury’s
- Customisable and biodegradable
- Virtual footwear wall
- Ethical initiatives
- New store concepts
Competitive Context
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- Key points
- Market size
-
- Figure 6: Consumer spending on clothing and footwear at current prices, 2006-10
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- Figure 7: Consumer spending on clothing and footwear at constant 2006 prices, 2006-10
- Inflation
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- Figure 8: Clothing and footwear inflation, 2001-10
- Figure 9: Clothing and footwear inflation, Oct 2009-Mar 2011
Sector Size and Forecast
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- Key points
- Forecast
-
- Figure 10: Footwear specialists sales* at current and constant prices, 2005-15
-
- Figure 11: Footwear specialists’ sales*, 2005-15
- Figure 12: footwear specialists’ sales as % all retail sales, 2005-15
- Forecast methodology
- Bumper 2010
- Inflationary pressures build in 2011
- The fashion sector will continue to outperform
- Tougher outlook for the rest of the sector
- Outlet data
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- Figure 13: UK: Retail outlets by sector, 2004-08
Channels of Distribution
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-
- Figure 14: UK: Footwear market – channels of distribution, 2010
- Other specialists
- Non-store
- Grocers
- Department and variety stores
- Specialists unable to sustain 2009 recovery
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- Figure 15: UK: Footwear specialists estimated share of all footwear spending, 2002-10
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Retailer Competitor Analysis
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- Key points
- Specialists start to fight back
- Clarks loses market share during the downturn
- Brantano’s struggles to retain shoppers
- Barratts Priceless downsizes
- Fashion footwear providers drive the market
- Shoe Zone sales contract
- Good prospects for comfort footwear specialists
- Leading specialists
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- Figure 16: UK: Leading footwear retailers, 2009/10
- Market shares
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- Figure 17: UK: Leading retailers’ share of specialists’ sales, 2008 and 2009
Retail Advertising and Promotion
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- Advertising expenditure by retailer
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- Figure 18: Advertising spend: footwear retailers and brands, 20 leading advertisers 2006-10
- Spending relative to turnover
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- Figure 19: Advertising spend: Selected footwear retailers’ advertising spending as % of turnover, 2006-09
- Advertising expenditure by media
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- Figure 20: Advertising spend by media: Footwear retailers and brands, 20 leading advertisers, 2010
- Creative and content
Who Shops Where?
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- Key points
- Where people buy footwear
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- Figure 21: UK: Where they bought shoes in last 12 months, March 2011
- Trend data
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- Figure 22: UK: Where they bought shoes in last 12 months, 2004, 2006, 2008, 2010, 2011
- Winners and losers
- Clarks stands the test of time
- Supermarkets make further progress
- Sports and outdoor shops lose ground
- Clothing leaders have plateaued
- Home shopping numbers driven by the internet operators
- Retailer market positioning
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- Figure 23: UK: Customer profile for footwear shops, March 2011
- Concentrated at older end of the market
- Hard pressed family shoppers head for the supermarkets and Shoe Zone
- Fashion stores attract younger shoppers
- Fashionable shoe chains lack scale
- Younger consumers important online shoe shoppers
- Sports/outdoor shops the channel of choice for men
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- Figure 24: where they bought shoes from in last 12 months by gender, age and socio-economic group, March 2011
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- Figure 25: where they bought shoes from in last 12 months by gender, age and socio-economic group, March 2011
- Repertoire – less promiscuous shoppers in this sector
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- Figure 26: Retailers and channel bought from in last 12 months by repertoire of retailers and channels, March 2011
The Consumer – Attitudes to Shoe Shopping
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- Key points
-
- Figure 27: Attitudes towards shopping for shoes, March 2011
- Who looks for what
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- Figure 28: UK: attitudes to shoe shopping by age and affluence, March 2011
- Target groups
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- Figure 29: Footwear retailing target groups, march 2011
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- Figure 30: Attitudes towards shopping for shoes, by target groups, March 2011
- Group 1: The Challenged (11%)
- Who are the Challenged?
- Group 2: Quality Led (29%)
- Who are the Quality Led?
- Group 3: The Indifferent (41%)
- Who are the Indifferent?
- Group 4: Fashion Led (11%)
- Who are the Fashion Led?
- Group 5: The Replacers & Recyclers (7%)
- Who are the Replacers & Recyclers?
- Where people shop by typology
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- Figure 31: Target groups by where they bought shoes from in last six months, march 2011
The Consumer – Attitudes to Online Shoe Shopping
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- Key points
-
- Figure 32: Attitudes towards shopping online for shoes, March 2011
- More women than men shop for shoes online
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- Figure 33: factors influencing shopping online for shoes, by gender, March 2011
- Older people less likely to shop online
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- Figure 34: Those who haven’t shopped online for shoes, by age, March 2011
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- Figure 35: Factors influencing shopping online for shoes, by age, March 2011
- Where they shop
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- Figure 36: Factors influencing online shopping for shoes by retailers and channels bought from in last 12 months, March 2011
A Jones & Sons Plc
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-
- Figure 37: A Jones & Sons Plc: Sales as share of UK footwear specialists’ sales in UK, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 38: A Jones & Sons Plc: Group financial performance, 2007-11
- Store portfolio
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- Figure 39: A Jones & Sons Plc: Outlet data, 2007-11
- Retail offering
- E-commerce
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- Figure 40: Online consumer demographics, three month average to March 2011
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Barratts Priceless
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-
- Figure 41: Barratts Priceless: Sales as share of Footwear specialists’ sales in UK, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
-
- Figure 42: Barratts Priceless: Group financial performance, 2005/06-2009/10
- Store portfolio
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- Figure 43: Barratts Priceless: Outlet data, 2005/06-2009/10
- Retail offering
- e-commerce & home shopping
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- Figure 44: Online consumer demographics, three month average to March 2011
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Brantano UK
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-
- Figure 45: Brantano: UK sales as share of UK footwear specialists’ sales, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 46: Brantano UK: Financial performance, 2005-09
- Store portfolio
- Out-of-town focus
- Sales productivity
- New concept
- Expansion plans
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- Figure 47: Brantano: Outlet data, 2005-10
- Retail offering
- e-commerce and home shopping
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- Figure 48: Brantano: Online consumer demographics, three month average to March 2011
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C&J Clark
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-
- Figure 49: C&J Clark: Sales as share of UK footwear specialists’ sales, 2006-10
- Strategic evaluation
- Poor UK results
- Constrained family shopper
- Challenges and opportunities
- International will drive future growth
- Recent history
- Financial performance
- A record year for the group
- North America drives overseas growth
- Subdued performance in the UK
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- Figure 50: C&J Clark Group: Group financial performance, 2006/07-2010/11
- Store portfolio
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- Figure 51: C&J Clark Group: Outlet numbers, 2006/07-2010/11
- Roll-out of latest shop fit
- Customer profile
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- Figure 52: Clarks shoppers in last 12 months, by gender, age, and socio-economic group, March 2011
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- Figure 53: Clarks shoppers in last 12 months, by region and Acorn group working status, March 2011
- Retail offering
- e-commerce and home shopping
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- Figure 54: Clarks.com: Online consumer demographics, three month average to March 2011
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The Dune Group
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-
- Figure 55: Dune Group: Sales as share of UK Footwear specialists’ sales, 2005-09
- Strategic evaluation
- Broader coverage
- Supporting the brands
- International development will drive future growth
- Eye on the ball
- Multi-channel development
- Recent history
- Financial performance
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- Figure 56: Dune Group: Financial performance, 2005/06-2009/10
- Store portfolio
- Dune – new concept store
- Other banners contract
- International to drive future growth
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- Figure 57: Dune Group: outlet numbers, 2009/10 and 2010/11
- Retail offering
- Dune
- Other brands
- Marketing and promotional activity
- e-commerce and home shopping
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- Figure 58: Dune: Online consumer demographics, three month average to March 2011
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Footlocker
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-
- Figure 59: Footlocker UK: Sales as share of footwear retailers’ sales in UK, 2005-09
- Background
- Financial performance
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- Figure 60: Footlocker (UK): Group financial performance, 2005-09
- Store portfolio
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- Figure 61: Footlocker (UK): Outlet data, 2005-09
- Retail offering
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- Figure 62: Online consumer demographics, three month average to March 2011
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Kurt Geiger
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-
- Figure 63: Kurt Geiger Ltd: Sales as share of Footwear specialists’ sales in UK, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 64: Kurt Geiger Ltd: Group financial performance, 2005/06-2009/10
- Store portfolio
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- Figure 65: Kurt Geiger Ltd: Outlet data, 2006-10
- Retail offering
- e-commerce & home shopping
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- Figure 66: KurtGeiger.com: Online consumer demographics, three month average to March 2011
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Office Holdings
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-
- Figure 67: Office Holdings: Sales as share of Footwear specialists’ sales in UK, 2005-09
- Strategic evaluation
- Background
- Recent history
- Financial performance
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- Figure 68: Office Holdings Ltd: Group financial performance, 2005/06-2009/10
- Store portfolio
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- Figure 69: Office Holdings Ltd: Outlet data, 2006-11
- Retail offering
- e-commerce & home shopping
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- Figure 70: Office.co.uk: Online consumer demographics, three month average to March 2011
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Russell & Bromley
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- Figure 71: Russell & Bromley: Sales as share of Footwear specialists’ sales in UK, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 72: Russell & Bromley: Group financial performance, 2005-09
- Store portfolio
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- Figure 73: Russell & Bromley: Outlet data, 2005-09
- Retail offering
- e-commerce & home shopping
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- Figure 74: Online consumer demographics, three month average to March 2011
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Schuh
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-
- Figure 75: Schuh Ltd: Sales as share of Footwear specialists’ sales in UK, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 76: Schuh Ltd: Group financial performance, 2005/06-2009/10
- Store portfolio
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- Figure 77: Schuh Ltd: Outlet data, 2005/06-2009/10
- Consumer profile
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- Figure 78: Schuh shoppers in last three years, by gender, age, and socio-economic group, March 2011
- Figure 79: Schuh shoppers in last three years, by region and working status, March 2011
- Retail offering
- e-commerce & home shopping
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- Figure 80: Schuh.co.uk: Online consumer demographics, three month average to March 2011
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Shoe Zone Group
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-
- Figure 81: Shoe Zone Group Ltd: UK sales as share of footwear specialists’ sales, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
- Strong post acquisition results
- 2010/11 more challenging
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- Figure 82: Shoe Zone Group Ltd: Financial performance, 2006-2010/11
- Store portfolio
- Acquisitive and opportunistic expansion
- Plus ongoing revamps
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- Figure 83: Shoe Zone Group Ltd: Outlet data, 2006-2010/11
- Customer profile
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- Figure 84: Shoe Zone/Stead & Simpson shoppers in last 12 months, by gender, age, and socio-economic group, March 2011
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- Figure 85: Shoe zone/Stead & Simpson shoppers in last 12 months, by region and acorn group, March 2011
- Retail offering
- Shoe Zone
- Stead and Simpson
- Advertising and marketing
- E-commerce and home shopping
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- Figure 86: Shoe Zone.com: Online consumer demographics, three month average to March 2011
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Appendix – Broader Market Environment
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-
- Figure 87: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
- Figure 88: GDP, PDI, consumer expenditure and savings, at constant 2006 prices, 2006-16
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- Figure 89: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
- Figure 90: GDP quarterly percentage change, Q1 2004-Q1 2011
- Figure 91: Trends in the age structure of the UK population, 2006-16
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- Figure 92: Trends and projections in the UK population (‘000s), by age group, 2006-16
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Appendix – Sector Size and Forecast
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-
- Figure 93: Best and worst case forecasts for department store retailers’ sales, 2010-15
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Appendix – The Consumer – Who Shops Where ?
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- Figure 94: Most popular retailers and channels bought from in last 12 months, by demographics, March 2011
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- Figure 95: Next most popular retailers and channels bought from in last 12 months, by demographics, March 2011
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- Figure 96: Other retailers and channels bought from in last 12 months, by demographics, March 2011
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- Figure 97: Least most popular retailers and channels bought from in last 12 months, by demographics, March 2011
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Appendix – The Consumer – Attitudes to Shoe Shopping
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- Figure 98: Most popular attitudes towards shoe shopping, by demographics, March 2011
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- Figure 99: Next most popular attitudes towards shoe shopping, by demographics, March 2011
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- Figure 100: Repertoire of retailers and channels bought from in last 12 months, by demographics, March 2011
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Appendix – The Consumer – Online Attitudes to Shoe Shopping
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- Figure 101: Most popular factors influencing online buying, by demographics, March 2011
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- Figure 102: Factors influencing online buying, by demographics, March 2011
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