Table of Contents
Issues in the Market
-
- Main themes
- Definition
- Excluded
- Abbreviations
Future Opportunities
-
- Trend: Fauxthenticity
- Trend: Men Shopping Badly
Market in Brief
-
- Underwear bounces back
- Men’s underwear purchases stay steady
- Decline in women’s lingerie purchases
- Bra sizes increase as obesity rates rise
- M&S leads on lingerie
- Debenhams draws younger crowd
- Under-25s favour La Senza
- Plain lingerie favoured over sexy items
- Young prefer bra and brief sets
- Older women care what material is used
- One in five use bra-fitting services
- Shapewear grows in popularity
- Four in ten haven’t cut back on underwear
- Men are creatures of habit
- More underwear gifts given to men
- Ladies experiment more
- Adspend recovers
- The future
Internal Market Environment
-
- Key points
-
- Figure 1: Trends in men buying men’s underwear and women buying women's underwear in the last 12 months, 2006-10
- Men’s underwear purchases stay steady
- Decline in women’s lingerie purchases
- Women spend more on underwear
- Bra sizes increase as obesity rates rise
-
- Figure 2: Trends in obesity, by gender, 2007-10
- Sporty underwear
-
- Figure 3: Participation in individual sports, 2010
- Launch of Bra Retailers Association
- Specialists branch out into womenswear
Broader Market Environment
-
- Key points
- Population changes to impact sector
-
- Figure 4: Trends and projections in the age structure of the UK population, 2005-15
- Maternity underwear
-
- Figure 5: Number of births and fertility rate – UK, 2005-15
- Rise in ABs to benefit brands
-
- Figure 6: Forecast adult population trends, by socio-economic group, 2005-15
- PDI and consumer spending
-
- Figure 7: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Charitable underwear
- Underwear as outerwear
- Unique marketing techniques
- Innovative bras
- Invisible lingerie
- Shapewear for men
- New entrants to the market
Competitive Context
-
- Key points
-
- Figure 8: UK retail sales of men’s and women’s underwear and outerwear, 2005-10
Market Size and Forecast
-
- Key points
-
- Figure 9: UK retail value sales of underwear, at constant and current prices, 2005-15
-
- Figure 10: UK retail value sales of underwear, by gender, at constant prices, 2005-15
- Women dominate
- The future
-
- Figure 11: Best and worst forecasts of UK retail value sales of underwear, 2005-15
- Forecast methodology
Segment Performance
-
- Key points
- Women’s underwear
-
- Figure 12: UK retail value sales of women’s underwear, by type, 2005-10
- Men’s underwear
-
- Figure 13: UK retail value sales of men’s underwear, by type, 2005-10
Brand and Retail Shares
-
- Key points
- Brand shares in women’s lingerie
-
- Figure 14: Brand shares in UK retail value sales of women’s lingerie*, 2009 and 2010
- Brand shares in men’s underwear
-
- Figure 15: Brand shares in UK retail value sales of men’s underwear, 2009 and 2010
- Retail shares
-
- Figure 16: UK retail value sales of underwear, by outlet type, 2009 and 2010
Companies and Products
-
- Marks & Spencer
-
- Figure 17: Marks & Spencer product range, December 2010
- Figure 18: Marks & Spencer, consolidated financial results, 2009 and 2010
- Lingerie specialists
- La Senza
-
- Figure 19: La Senza UK product range, December 2010
- Figure 20: La Senza Limited (UK), annual results, 2009 and 2010
- Figleaves
-
- Figure 21: Figleaves UK product range, December 2010
- Figure 22: Figleaves Global Trading Limited, annual results, 2008 and 2009
- Triumph International
-
- Figure 23: Triumph International product range, December 2010
- Figure 24: Triumph International Limited, annual results, 2008 and 2009
- Apparel
-
- Figure 25: DB Apparel UK product range, December 2010
- Figure 26: DB Apparel UK Limited annual results, 2009 and 2010
- CUK Clothing Limited (formerly Courtaulds (UK) Limited)
-
- Figure 27: CUK Clothing Limited product range, December 2010
- Figure 28: CUK Clothing Limited (formerly Courtaulds (UK) Limited) annual results, 2008 and 2009
- Eveden
-
- Figure 29: Eveden Group Limited product range, December 2010
- Figure 30: Eveden Group Limited, annual results, 2008 and 2009
- Linwood Fabric
-
- Figure 31: LF Intimates Limited product range, December 2010
- MJM International
-
- Figure 32: MJM International product range, December 2010
Brand Elements
-
- Brand map
-
- Figure 33: Attitudes towards and purchase of underwear brands, January 2011
- Brand attitudes
-
- Figure 34: Attitudes, by underwear brand, January 2011
- Brand personality
-
- Figure 35: Underwear brand personality – macro image, December 2010
-
- Figure 36: Underwear brand personality – micro image, December 2010
- Correspondence analysis
- Brand experience
-
- Figure 37: Underwear brand purchase, January 2011
-
- Figure 38: Satisfaction with various underwear brands, January 2011
-
- Figure 39: Consideration of underwear brands, January 2011
-
- Figure 40: Consumer perceptions of current underwear brand performance, January 2011
-
- Figure 41: Underwear brand recommendation – Net Promoter Score, January 2011
- Brand index
-
- Figure 42: Underwear brand index, January 2011
- Figure 43: Underwear brand index vs. recommendation, December 2010
- Target group analysis
-
- Figure 44: Target groups for underwear brands, December 2010
-
- Figure 45: Underwear brand usage, by target groups, December 2010
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
Retail Advertising and Promotion
-
- Key points
- Adspend recovers
-
- Figure 46: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, 2006-10
- Figure 47: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, % share, by month, January-November 2010
- The main brands
-
- Figure 48: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, by top 20 advertisers (ranked on 2010 spend), 2009 and 2010
- Media choices
-
- Figure 49: Main monitored media advertising expenditure on underwear and lingerie, stockings and tights, % share, by media type, 2006-10
Consumer – Where Underwear is Bought
-
- Key points
-
- Figure 50: Outlets from where underwear was bought for self or someone else in the last 12 months, November 2010
-
- Figure 51: Outlets from where underwear was bought for self or someone else in the last 12 months, by gender, November 2010
-
- Figure 52: Outlets from where underwear was bought for self or someone else in the last 12 months, by age and affluence, November 2010
- M&S leads on lingerie
- Women drawn to supermarkets and value retailers
- Debenhams draws younger crowd
- Under-25s favour La Senza
- Women’s fashion stores lose out
- Men less likely to have bought new underwear
Consumer – Women’s Underwear Preferences
-
- Key points
-
- Figure 53: Women’s underwear preferences, November 2010
-
- Figure 54: Women’s underwear preferences, by age, November 2010
- Plain lingerie favoured over sexy items
-
- Figure 55: Women’s attitudes towards buying underwear, by age, November 2010
- Young prefer bra and brief sets
- Multipacks prove convenient
- Older women care more about fabrics
- One in five use bra-fitting services
- Shapewear grows in popularity
Consumer – Attitudes Towards Buying Underwear
-
- Key points
-
- Figure 56: Underwear spending habits, November 2010
-
- Figure 57: Underwear spending habits, by gender and age, November 2010
- Four in ten haven’t cut back on underwear spend
- Women with kids opt for inexpensive items
-
- Figure 58: Underwear spending, by gender, age and socio-economic group, November 2010
- Men are creatures of habit
- More underwear gifts given to men
-
- Figure 59: Adults who like to buy different styles, by gender and age, November 2010
- Ladies experiment more
- Women prefer brands
Target Groups
-
- Key points
-
- Figure 60: Target groups for underwear, November 2010
- Lingerie Lovers (17%)
- Creatures of Habit (25%)
- Underwear Disinterested (58%)
Appendix – Internal Market Environment
-
-
- Figure 61: Bought selected menswear in the last 12 months – men, by demographics, 2010
- Figure 62: Trends in amount spent on selected menswear in the last 12 months – men, 2006-10
-
- Figure 63: Trends in amount spent on selected menswear in the last 12 months – women, 2006-10
- Figure 64: Bought women's lingerie and underwear in the last 12 months – women, by demographics, 2010
-
- Figure 65: Trends in buying women's lingerie and underwear in the last 12 months – women, 2006-10
- Figure 66: Trends in buying women's lingerie and underwear in the last 12 months – men, 2006-10
-
- Figure 67: Trends in amount spent on bras in the last 12 months – women, 2006-10
- Figure 68: Trends in amount spent on pants in the last 12 months – women, 2006-10
-
- Figure 69: Trends in obesity, by gender, 2007-10
- Figure 70: Participation in individual sports, 2010
-
Appendix – Market Size and Forecast
-
-
- Figure 71: Forecast of UK retail sales of underwear, best and worst case forecast, 2010-15
-
Appendix – Consumer – Where Underwear is Bought
-
-
- Figure 72: Most popular outlets from where underwear bought for self or someone else in the last 12 months, by demographics, November 2010
-
- Figure 73: Next most popular outlets from where underwear bought for self or someone else in the last 12 months, by demographics, November 2010
-
Appendix – Consumer – Women’s Attitudes Towards Buying Underwear
-
-
- Figure 74: Most popular attitudes towards buying underwear – women, by demographics, November 2010
-
- Figure 75: Next most popular attitudes towards buying underwear – women, by demographics, November 2010
-
Appendix – Consumer – Attitudes Towards Buying Underwear
-
-
- Figure 76: Most popular statements on buying underwear, by demographics, November 2010
-
- Figure 77: Next most popular statements on buying underwear, by demographics, November 2010
-
- Figure 78: Other statements on buying underwear, by demographics, November 2010
-
Appendix – Target Groups
-
-
- Figure 79: Target groups, by demographics, November 2010
- Figure 80: Statements on buying underwear, by target groups, November 2010
-
- Figure 81: Outlets from where underwear bought for self or someone else in the last 12 months, by target groups, November 2010
- Figure 82: Attitudes towards buying underwear, by target groups, November 2010
-
Back to top