Table of Contents
Market in Brief
Report Scope
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- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2010
- Other abbreviations
Broader Market Environment
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- Key points
- Implications for DIY retailers
Competitive Context
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- Figure 3: Italy: Consumer expenditure on DIY, 2005-09
- Figure 4: Italy: Consumer spending, compound annual growth rate for DIY-related goods categories, 2005-09
- DIY spending
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- Figure 5: Italy: Estimated DIY market size, 2005-10
- Consumer price inflation
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- Figure 6: Italy: Year-on-year annual consumer price inflation, 2000-10
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- Figure 7: Italy: Consumer price inflation for selected categories, Jan 2009-Oct 2010
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Channels of Distribution
Sector Size and Forecast
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- Key points
- Economic and consumer outlook
- Retail sales forecasts
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- Figure 8: Italy: Retail sales, 2005-15
- Enterprise numbers
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- Figure 9: Italy: Number of enterprises and persons employed, 2007-08
Retail Competitor Analysis
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- Key points
- Groupe Adeo the only player with real scale
- OBI moves into second place
- Local players dominate the rest of the market
- Puntolegno reforms
- Bricofer refreshes
- Brico IO expands
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- Figure 10: Italy: Identified leading DIY retailers, 2009/10
- Market shares
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- Figure 11: Italy: Market share of leading players, 2009
Groupe Adeo
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- Figure 12: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2006-10
- Figure 13: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 14: Groupe Adeo: Sales performance, 2005-10
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- Figure 15: Groupe Adeo: Estimated European sales performance, 2009
- Store portfolio
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- Figure 16: Groupe Adeo: Outlet data, 2005-10
- Retail offering
- e-commerce and home shopping
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OBI
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- Figure 17: OBI: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 18: OBI (Germany): Sales as share of DIY retailers’ sales in Germany, 2005-09
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- Figure 19: OBI (Austria): Sales as share of DIY retailers’ sales in Austria, 2005-09
- Figure 20: OBI (Italy): Sales as share of DIY retailers’ sales in Italy, 2005-09
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- Figure 21: OBI (Switzerland): Sales as share of DIY retailers’ sales in Switzerland, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 22: OBI: Group financial performance, 2005-09
- Store portfolio
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- Figure 23: OBI: Outlet data, 2006-10
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Appendix – Broader Market Environment
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- Population
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- Figure 24: Europe: Population, by age group, 2005
- Figure 25: Europe: Population, by age group, 2010
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- Figure 26: Europe: Population, by age group, 2015
- Figure 27: Europe: Population, by age group, 2020
- Home ownership
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- Figure 28: Europe: Rate of home ownership, 2005-09
- GDP
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- Figure 29: Europe: GDP (in current prices), 2001-10Q3
- Figure 30: Europe: GDP growth rates (in constant prices), 2000-10Q3
- Consumer spending
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- Figure 31: Europe: Consumer spending (in current prices), 2001-10Q3
- Figure 32: Europe: Consumer spending growth rates (in constant prices), 2001-10Q3
- Consumer prices
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- Figure 33: Europe: Consumer prices, 2000-10
- Unemployment
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- Figure 34: Europe: Average rate of unemployment, 2001-Q3 2010
- Interest rates
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- Figure 35: Europe: Interest rates, 2004-Q3 2010
- Consumer confidence
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- Figure 36: Europe: Consumer confidence, Nov 2009-Dec 2010
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