Table of Contents
Issues in the Market
-
- Key themes
- Definitions
- Ceramic tableware
- Glassware
- Cutlery
- Abbreviations
Future Opportunities
-
- The real deal
- You did it!
Market in Brief
-
- Sluggish growth in value sales
- A replacement driven market
- Value ranges and celebrity tie-ins
- Recession brings consolidation
- Modest growth during slow recovery
Internal Market Environment
-
- Key points
- Strong interest in cooking and home entertaining
-
- Figure 1: Attitudes towards food, drink and entertaining at home, 2006-10
- Growing ownership of dishwashers
-
- Figure 2: Dishwasher and dining room furniture ownership and purchase, 2006-10
- Pressure on prices and margins
-
- Figure 3: Year-on-year percentage change in consumer prices for glassware, tableware and household utensils, 2005-10
- Growing trade deficit
-
- Figure 4: UK import and export data for tableware, glassware and cutlery, 2006-10
- Environmental issues increasing in importance
- Design and fashion trends
Broader Market Environment
-
- Key points
- Further causes for consumer spending concerns
-
- Figure 5: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
- Adapting to household size
-
- Figure 6: UK households, by size, 2005-15
- Downturn in housing market
-
- Figure 7: Number of residential housing transactions (not seasonally adjusted), 2006-10*
- Age and lifestage as catalyst for growth
-
- Figure 8: Trends in the age structure of the UK population, 2005-15
- Socio-economics and its impact
-
- Figure 9: Forecast adult population trends, by socio-economic group, 2005-15
- Pots for partnerships? Maybe not
-
- Figure 10: Marriages in the UK, England and Wales, 1998-2008
- Figure 11: Number of civil partnership formations in the UK, 2005-09
- A royal wedding
Competitive Context
-
- Key points
- Winners and losers in household goods
-
- Figure 12: Comparison of tableware with other household markets, 2005-09
- Comparing cookware and tableware
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Celebrity tie-ins gather pace
- Homing in on heritage
- Contemporary designs and designers
- Showcasing world cuisine
- For special occasions
- Competing for cups
- Discounting and special offers
- Home sweet home
- Cheeky chappies or serious man?
- Girls just wanna have fun
- Eco materials
- Tableware on Twitter
- Charity work
Market Size and Forecast
-
- Key points
- Challenging trading conditions impact growth
-
- Figure 13: UK retail value sales of tableware, at current and constant prices, 2005-15
- Figure 14: UK retail value sales of tableware, at current prices, by sector, 2007-10
- Future outlook
-
- Figure 15: Forecast of UK retail value sales of tableware, at current prices, 2005-15
- Forecast methodology
Market Segmentation
-
- Key points
- Chinaware
- Come Dine with Me
-
- Figure 16: UK retail value sales of chinaware, by sector, 2007-10
- Glassware
- Glassware shines
-
- Figure 17: UK retail value sales of glassware, by sector, 2007-10
- Product development stimulates demand
- Cutlery
- Cutting back on cutlery
-
- Figure 18: UK retail value sales of cutlery, by sector, 2007-10
Market Share
-
- Key points
- Chinaware
- New ranges drive share
-
- Figure 19: Company shares in UK retail sales of chinaware, 2007-10
- Glassware
- Hot off the press
-
- Figure 20: Company shares in UK retail value sales of glassware, 2007-10
- Designer aspirations
- Cutlery
- Own-labels make the grade
-
- Figure 21: Company shares in UK retail value sales of cutlery, 2007-10
Companies and Products
-
- Waterford Wedgwood Group
- Denby
-
- Figure 22: Denby Retail Ltd, financial performance, 2009
- Emma Bridgewater
- Villeroy & Boch
-
- Figure 23: Villeroy & Boch UK Ltd, financial performance, 2008-09
- Portmeirion
-
- Figure 24: Portmeirion Group plc, financial performance, 2008-09
- Figure 25: Portmeirion Group plc, half-year results, 2009-10
- Churchill China
-
- Figure 26: Churchill China plc, financial performance, 2008-09
- Figure 27: Churchill China plc, half-year results, 2009-10
- Arc International Tableware
- Dartington Crystal
-
- Figure 28: Dartington Crystal (Torrington) Ltd, financial performance, 2009-10
- LSA International
-
- Figure 29: Lubkowski Saunders & Associates Ltd, financial performance, 2008-09
- Oneida
-
- Figure 30: Oneida International Ltd, financial performance, 2008-09
- Arthur Price
-
- Figure 31: Arthur Price, financial performance, 2008-09
- Other companies operating in the UK market
-
- Figure 32: Other companies in the UK chinaware market, 2010
- Figure 33: Other companies in the UK glassware market, 2010
- Figure 34: Other companies in the UK cutlery market, 2010
Channels of Distribution
-
- Key points
- Department stores the leading channel
-
- Figure 35: UK retail value sales of tableware, by outlet type, 2007-10
- Supermarkets expand tableware offerings
- Maxxing in out at the discounters
- Specialists look to factory shops for growth
- Seeing the product before buying
- Other players get creative
- Shopping around for future sales
Brand Communication and Promotion
-
- Key points
- Low level adpsend
-
- Figure 36: Main media advertising expenditure on tableware, 2006-10
- Adspend by top ten spenders
-
- Figure 37: Main media advertising expenditure on tableware, by company, 2006-10
- Is it art?
- John Lewis raises its profile
- Adspend by media type
-
- Figure 38: Main media advertising expenditure on tableware, by media type, 2006-10
- All about colour
- Adspend by season
-
- Figure 39: Main media advertising expenditure on tableware, by quarter, 2009-10
- Sales all year round
Purchasing of Tableware
-
- Key points
- Three in ten not purchasing tableware
-
- Figure 40: Repertoire purchasing of tableware in the last 12 months, July 2010
- Time period for tableware purchasing
-
- Figure 41: When tableware were last purchased, July 2010
- Cin-cin!
- Tea vicar?
- Comfort cooking
- Cutlery caves in
- Demographic profile of purchasers
-
- Figure 42: Purchasers of any tableware in last 12 months, by selected demographics, July 2010
- Figure 43: Typical buyers of tableware over the last 12 months, by sector, July 2010
- Exceptions that prove the rule
- Glass ceiling
-
- Figure 44: Tableware items purchased in the last 12 months, by repertoire of tableware purchases in the last 12 months, July 2010
-
- Figure 45: Purchasing seven or more items of tableware in last 12 months, by key demographics, July 2010
- Retailers who could do better
- More breakages – more purchases
Reasons for Purchasing Tableware
-
- Key points
- Replacement, replacement, replacement
-
- Figure 46: Reasons for purchasing tableware in the last three years, July 2010
- Fewer purchases being driven by home moves
- Reaching out to impulse buyers
- Attracting the home entertainers
- Making a gift of tableware
Attitudes Towards Tableware
-
- Key points
- Buying focused on replacement
-
- Figure 47: Attitudes towards buying tableware, July 2010
- Tableware for special occasions
- Price is a big influence
- Matching sets versus individual items
- Putting design higher on the agenda
Target Groups
-
- Key points
-
- Figure 48: Target groups for tableware, July 2010
- Frugal Non-Matchers (11%)
- Quality Focused (19%)
- Considered Buyers (11%)
- Replacement Buyers (16%)
- Apathetic (43%)
Appendix – Internal Market Environment
-
-
- Figure 49: Attitudes towards food, drink and entertaining at home, by demographics, 2010
- Figure 50: Dishwasher and dining room furniture ownership, by demographics, 2010
-
Appendix – Broader Market Environment
-
-
- Figure 51: Number of residential housing transactions (not seasonally adjusted), 2006-10*
-
Appendix – Purchasing of Tableware
-
-
- Figure 52: When wine glasses last bought, by demographics, July 2010
- Figure 53: When drinking glasses for long drinks last bought, by demographics, July 2010
-
- Figure 54: When beer glasses last bought, by demographics, July 2010
- Figure 55: When tumblers or other glasses last bought, by demographics, July 2010
-
- Figure 56: When individual glass bowls last bought, by demographics, July 2010
- Figure 57: When glass serving bowls last bought, by demographics, July 2010
-
- Figure 58: When heat-resistant glass oven-to-tableware last bought, by demographics, July 2010
- Figure 59: When mugs last bought, by demographics, July 2010
-
- Figure 60: When individual dinner plates/bowls last bought, by demographics, July 2010
- Figure 61: When serving bowls last bought, by demographics, July 2010
-
- Figure 62: When boxed dinner or tea set last bought, by demographics, July 2010
- Figure 63: When oven-to-tableware last bought, by demographics, July 2010
-
- Figure 64: When cutlery sets last bought, by demographics, July 2010
- Figure 65: When individual knives/forks, etc bought, by demographics, July 2010
-
- Figure 66: Purchase of tableware in the last 12 months, by demographics, July 2010
- Figure 67: Repertoire of purchase of tablewares in the last 12 months, by demographics, July 2010
-
- Figure 68: Purchase of tablewares in the last 12 months, by repertoire of purchase of tablewares in the last 12 months, July 2010
-
Appendix – Reasons for Purchasing Tableware
-
-
- Figure 69: Most popular reasons for purchasing glasses/other glassware in the last three years, by demographics, July 2010
- Figure 70: Next most popular reasons for purchasing glasses/other glassware in the last three years, by demographics, July 2010
-
- Figure 71: Reasons for purchasing glasses/other glassware in the last three years, by demographics, July 2010
- Figure 72: Reasons for purchasing glasses/other glassware in the last three years, by demographics, July 2010
-
- Figure 73: Reasons for purchasing glasses/other glassware in the last three years, by repertoire of purchase of tablewares in the last 12 months, July 2010
- Figure 74: Reasons for purchasing china/other tableware in the last three years, by repertoire of purchase of tablewares in the last 12 months, July 2010
-
Appendix – Attitudes Towards Tablewares
-
-
- Figure 75: Most popular statements on china/dinner set, by demographics, July 2010
- Figure 76: Most popular statements on china/dinner set, by demographics, July 2010
-
- Figure 77: Other statements on china/dinner set, by demographics, July 2010
- Figure 78: Most popular statements on glasses, by demographics, July 2010
-
- Figure 79: Next most popular statements on glasses, by demographics, July 2010
- Figure 80: Other statements on glasses, by demographics, July 2010
-
- Figure 81: Most popular statements on cutlery, by demographics, July 2010
- Figure 82: Next most popular statements on cutlery, by demographics, July 2010
-
- Figure 83: Statements on china/dinner set, by repertoire of purchase of tablewares in the last 12 months, July 2010
- Figure 84: Statements on glasses, by repertoire of purchase of tablewares in the last 12 months, July 2010
-
- Figure 85: Statements on cutlery, by repertoire of purchase of tablewares in the last 12 months, July 2010
-
Appendix – Target Groups
-
-
- Figure 86: Target groups, by demographics, July 2010
- Figure 87: Purchase of tablewares in the last 12 months, by target groups, July 2010
-
- Figure 88: Reasons for purchasing glasses/other glassware in the last three years, by target groups, July 2010
- Figure 89: Reasons for purchasing china/other tableware in the last three years, by target groups, July 2010
-
- Figure 90: Statements on tableware, by target groups, July 2010
-
Back to top