European Retail Briefing - December 2010
European Retail Briefing - December 2010

Trading updates from both HMV and Game in the past week would suggest the gaming market in the UK was dying. But looking across Europe Gamestop, the leading retailer, is thriving. Why? What can one learn from the other? The key appears to be in integrating the stores and online offer.

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Overview

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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Headlines for the Month
News Analysis

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Analyst Comment
Retail Sales Review
European Food Retailing

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

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