Table of Contents
Issues in the Market
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- Introduction
- Key themes
- Definitions
- Abbreviations
Future Opportunities
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- Curbing the hedonistic tendencies of the under-25s
- Enabling the male consumer
- Helping the whole family build better habits
Market in Brief
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- Safety in numbers
- Gradually changing attitudes
- Young consumers still resistant
- Caring types
- Prestige propositions
- Tempting textures
- Aftersun and self-tanning sales slow
- Summertime blues
- Future growth?
Internal Market Environment
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- Key points
- Attitudes towards lifestyle and appearance
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- Figure 1: Agreement with selected lifestyle statements 2006-10
- Rise in incidents of malignant melanoma – more targeted education needed
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- Figure 2: Hospital episode statistics for incidents of malignant melanoma of the skin, 1998-2009
- Cool summers take the heat out of suncare
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- Figure 3: Average temperature and total number of sunshine hours in the UK, 2000-10
- Holiday habits
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- Figure 4: Number of domestic and overseas holidays, 2005-10
Broader Market Environment
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- Key points
- Gender difference
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- Figure 5: Trends in the age structure of the UK population, by gender, 2005-15
- Working women
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- Figure 6: Working status of women, 2006-10
- New EU labelling – nanotechnology spelled out
- Ethics take a back seat
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- Figure 7: Attitudes towards ethics and the environment, 2006-10
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Manufacturers and brands
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- Figure 8: NPD in suncare preparations, by leading manufacturers, January-October 2010
- Suncare’s position in the market
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- Figure 9: NPD in suncare preparations, by market positioning, 2007-10
- Own-label
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- Figure 10: NPD in suncare preparations, % by branded and own-label, January 2006-October 2010
- Sunscreen
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- Figure 11: Trends in leading product positioning of new sunscreen launches, 2008-10
- Innovative new products
- For men on the move
- Protecting against ageing and the sun
- Maximising melanin production
- Aftersun
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- Figure 12: Trends in leading product positioning of new aftersun launches, 2008-10
- Innovative new products
- Aiming at allergies
- Encouraging the next tan
- Organic after care
- Self-tanning
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- Figure 13: Trends in leading product positioning of new self-tanning launches, 2008-10
- Innovative new products
- Bringing in the teens
- Enhancing the sensorial experience
- Colour that cares for the skin – and the nose
Competitive Context
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- Key points
- Suncare within the wider C&T market
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- Figure 14: UK retail value sales of selected cosmetics and toiletries, 2005-09
- Competition from added benefits
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- Figure 15: NPD in UV protection, by category, UK, January-September 2010
- Figure 16: NPD in UV protection, by sub-category, UK, 2006-10
- Colour cosmetics
- Bodycare products
- Haircare
- Bath and shower
- Nutraceuticals
Market Size and Forecast
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- Key points
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- Figure 17: UK retail value sales of suncare products, 2005-15
- The future
- Forecast
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- Figure 18: UK best and worst case forecast sales of suncare products, 2005-15
Segment Performance
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- Key points
- Safety first for sun protection
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- Figure 19: UK retail value sales of sun protection products, 2005-15
- Suncare sales by SPF
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- Figure 20: UK retail value sales of suncare preparations, by SPF, 2008-10
- Suncare sales by application format
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- Figure 21: UK retail value sales of suncare protection, by application format, 2008-10
- Babies’ and children’s suncare protection
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- Figure 22: UK retail value sales of babies’ and children’s suncare protection, 2005-10
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- Figure 23: UK best and worst case forecast sales of sun protection products, 2005-15
- Aftersun
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- Figure 24: UK retail value sales of aftersun products, 2005-15
- Figure 25: UK best and worst forecast sales of aftersun, 2005-15
- Self-tan
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- Figure 26: UK retail value sales of self-tanning products, 2005-15
- Figure 27: UK best and worst forecast sales of self-tanning products, 2005-15
Market Share
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- Key points
- Suncare
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- Figure 28: Brands shares in value sales of suncare, 2008-10
Brand Elements
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- Key points
- Brand map
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- Figure 29: Attitudes towards and usage of various suncare brands, June 2010
- Brand qualities of suncare brands
- Sun safety is paramount
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- Figure 30: Personalities of various suncare brands, June 2010
- Experience of suncare brands
- Boots rivals Garnier, Superdrug lacks presence
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- Figure 31: Consumer usage of various suncare brands, June 2010
- Brand consideration for suncare brands
- Most popular names most appealing
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- Figure 32: Consideration of various suncare brands, June 2010
- Brand satisfaction for suncare brands
- Branded products most satisfactory
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- Figure 33: Satisfaction with various suncare brands, June 2010
- Brand commitment to suncare brands
- Nivea has greatest commitment
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- Figure 34: Commitment to various suncare brands, June 2010
- Brand intentions for suncare brands
- Most popular brands have best retention
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- Figure 35: Future usage intentions for various suncare brands, June 2010
- Brand recommendation for suncare brands
- Leading brands most recommended
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- Figure 36: Recommendation of various suncare brands, June 2010
- Garnier Ambre Solaire
- What the consumer thinks
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- Figure 37: Attitudes towards the Garnier Ambre Solaire brand, June 2010
- St Tropez
- What the consumer thinks
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- Figure 38: Attitudes towards the St Tropez brand, June 2010
- Boots Soltan
- What the consumer thinks
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- Figure 39: Attitudes towards the Boots Soltan brand, June 2010
- Nivea Sun
- What the consumer thinks
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- Figure 40: Attitudes towards the Nivea Sun brand, June 2010
Companies and Products
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- Major players
- L’Oréal
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- Figure 41: New products launched by L’Oréal in the suncare protection products market in the UK, January 2009-July 2010
- Boots
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- Figure 42: New products launched by Boots in the suncare protection products market in the UK, January 2009-July 2010
- Beiersdorf
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- Figure 43: New products launched by Beiersdorf in the suncare protection products market in the UK, January 2009-July 2010
- Johnson & Johnson
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- Figure 44: New products launched by Johnson & Johnson in the suncare protection products market in the UK, January 2009-July 2010
- Avon
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- Figure 45: Selected products launched by Avon in the suncare protection products market in the UK, January 2009-July 2010
- Other brands
- Malibu
- LPC Medical
- Coty
- Clarins
- Lavera
- Simple
- Dr. Hausckha & Honesty, Korres and Riemann P20
Brand Communication and Promotion
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- Key points
- Recession puts adspend in the shade
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- Figure 46: Main monitored media advertising spend on suncare protection, 2006-10
- Adspend by advertiser
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- Figure 47: Main monitored media advertising spend on suncare protection, top ten advertisers, 2006-10
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- Figure 48: Brand share vs. share of adspend, 2009
- Lack of ad support for winter sun products
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- Figure 49: Average new launch and adspend activity on suncare protection, by month, January 2006-June 2010
Channels to Market
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- Key points
- Winners and losers
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- Figure 50: UK retail value sales of suncare preparations, by outlet type, 2007-10
Consumer Use and Purchase
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- Key points
- Trends in use
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- Figure 51: Use of suntan and sun protection products (including self-tanning), 2007-10
- Trends in frequency of use
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- Figure 52: Trends in frequency of using suntan and sun protection products (including self-tanning), 2006-10
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- Figure 53: Most valuable consumers for volume sales of suncare products, women and men by age and social grade (VII), 2010
Consumer Complexions and Use of Suncare Products
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- Key points
- Consumer complexions
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- Figure 54: Skin type and tendency to burn, August 2010
- Use of suncare products
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- Figure 55: Use of suncare products, by type, August 2010
- Brits start to put the care into suncare
- Use of suntan products by skin type
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- Figure 56: Type of suncare product used, by skin type/tendency to burn, August 2010
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- Figure 57: Use of sun protection by skin type/tendency to burn, August 2010
Consumer Attitudes Towards Buying Suncare
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- Key points
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- Figure 58: Attitudes towards buying suncare products, August 2010
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- Figure 59: Selected attitudes towards buying suncare products, August 2008 and August 2010
Consumer Attitudes Towards Tanning and Use of Sun Protection
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- Key points
- Tanning
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- Figure 60: Attitudes towards tanning, August 2010
- The sun worship continues
- Attitudes towards tanning by type of suncare used
- Use of sunscreens
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- Figure 61: Attitudes towards using sunscreen products, August 2010
- Spontaneous suncare
- It’s an age thing
- Attitudes towards using sunscreen, by skin type
Target Groups
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- Key points
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- Figure 62: Target groups for suncare products, August 2010
- Sun Worshippers (17% of adults)
- Easy Tanners (29% of adults)
- Sensible Sunbathers (27% of adults)
- Sun Blockers (27% of adults)
- Attitudes towards brands
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- Figure 63: Attitudes towards brands, by target groups, August 2010
Appendix
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- Consumer research
- ACORN
- Advertising data
Appendix – Consumer Use and Purchase
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- Figure 64: Frequency of using suntan and sun protection products (including self-tanning), by demographics, 2010
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- Figure 65: Frequency of use of suntan and sun protection products (including self-tanning), by demographics, 2010
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Appendix – Consumer Complexions and Use of Suncare Products
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- Figure 66: Skin type, by demographics, August 2010
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- Figure 67: Most popular statements on use of suncare products, by demographics, August 2010
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- Figure 68: Next most popular statements on use of suncare products, by demographics, August 2010
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Appendix – Consumer Attitudes Towards Buying Suncare
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- Figure 69: Statements on buying suncare products, by demographics, August 2010
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- Figure 70: Statements on buying suncare products by skin type, August 2010
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- Figure 71: Statements on buying suncare products, by most popular statements on use of suncare products, August 2010
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- Figure 72: Statements on buying suncare products, by next most popular statements on use of suncare products, August 2010
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- Figure 73: Statements on buying suncare products by other statements on use of suncare products, August 2010
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Appendix – Consumer Attitudes Towards Tanning and Use of Sun Protection
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- Figure 74: Most popular statements on tanning, by demographics, August 2010
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- Figure 75: Next most popular statements on tanning, by demographics, August 2010
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- Figure 76: Statements on tanning, by skin type, August 2010
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- Figure 77: Statements on tanning, by most popular statements on use of suncare products, August 2010
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- Figure 78: Statements on tanning, by next most popular statements on use of suncare products, August 2010
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- Figure 79: Statements on tanning, by other statements on use of suncare products, August 2010
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- Figure 80: Statements on use of sunscreen products, by skin type, August 2010
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- Figure 81: Statements on use of sunscreen products, by most popular statements on use of suncare products, August 2010
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- Figure 82: Statements on use of sunscreen products, by next most popular statements on use of suncare products, August 2010
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- Figure 83: Statements on use of sunscreen products, by demographics, August 2010
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Appendix – Target Groups
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- Figure 84: Target groups, by demographics, August 2010
- Figure 85: Use of suncare products, by target groups, August 2010
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- Figure 86: Statements on tanning, by target groups, August 2010
- Figure 87: Skin type, by target goups, August 2010
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- Figure 88: Statements on buying suncare products, by target groups, August 2010
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