Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer data
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Who is the specialty food consumer?
- What does the specialty food consumer buy and why
- Interest in international/ethnic, natural and organic food
- Shopping habits of the specialty food consumer
- Retail outlets and online shopping behavior
- Restaurant spending and at-home eating behavior
- Restaurant spending
- At-home eating behavior
- Recreational habits of specialty food consumers
- Interest in charitable, sustainable and eco-friendly lifestyles
- The economy and its effect on the specialty food consumer
Market Factors
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- Recession alters food shopping habits
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- Figure 1: Personal saving rate, 2004-10
- Expenditures eating in versus eating out
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- Figure 2: Average expenditures of all CUs (consumer units) for food and drink at home and away from home, 2006-08
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- Figure 3: Consumer Price Index: all food, food at home and food away from home, 2006-11
- Interest in ethnic food, immigration and international travel help drive market
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- Figure 4: Persons obtaining legal permanent resident status by region and country of birth, 2005-08
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- Figure 5: Population, by race and Hispanic origin, 2004-14
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- Figure 6: Select destinations of U.S. residents traveling abroad (outbound), 2008 and 2009
- New specialty food launches
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- Figure 7: New specialty food and beverage product launches in gourmet stores, health food stores, and specialty retailers, by segment, 2005-09
The Specialty Food Consumer
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- Who buys specialty foods?
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- Figure 8: The specialty food consumer, by demographic characteristic, June 2006, July 2007, 2008, 2009 and 2010
- In their own words...
What Specialty Food Consumers Buy and Why
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- Key points
- Types of specialty foods purchased by specialty food shoppers
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- Figure 9: Types of specialty foods purchased, July 2009 and July 2010
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- Figure 10: Types of specialty foods purchased, by age, July 2010
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- Figure 11: Types of specialty foods purchased, by household income, July 2010
- Reasons for trying specialty foods
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- Figure 12: Reason for purchasing specialty food, July 2009 and July 2010
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- Figure 13: Reason for purchasing specialty food, by age, July 2010
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- Figure 14: Reason for purchasing specialty food, by household income, July 2010
- In their own words...
- Why have specialty foods on hand?
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- Figure 15: Reasons for purchasing specialty foods in the past six months, July 2009 and July 2010
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- Figure 16: Reasons for purchasing specialty foods in the past six months, by age, July 2010
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- Figure 17: Reasons for purchasing specialty foods in the past six months, by household income, July 2010
- In their own words...
International/ethnic, Natural and Organic Food Purchases
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- Key points
- International/ethnic foods
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- Figure 18: Purchases of international/ethnic foods, July 2009 and July 2010
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- Figure 19: Purchases of international/ethnic foods, by age, July 2010
- Figure 20: Purchases of international/ethnic foods, by household income, July 2010
- Local, artisanal, and natural/ethical specialty products
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- Figure 21: Shopping for specialty food: artisanal, locally sourced, natural/ethical, July 2010
- In their own words...
Specialty Food Purchasers’ Shopping Habits
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- Key points
- Focus on specialty food shoppers’ grocery shopping behavior
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- Figure 22: Grocery shopping habits of specialty food shoppers, July 2010
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- Figure 23: Grocery shopping habits of specialty food shoppers, by age, July 2010
- Figure 24: Grocery shopping habits of specialty food shoppers, by household income, July 2010
- Spending on food by specialty food shoppers
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- Figure 25: Mean weekly spending on food cooked/prepared at home by specialty food shoppers, by demographics, July 2010
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- Figure 26: Mean percentage of weekly spending on food for specialty foods by specialty food shoppers, by demographics, July 2010
- Shopping for health
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- Figure 27: Shopping for health—all respondents and specialty food-purchasing respondents, July 2009 and July 2010
Retail Channels
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- Key points
- Specialty foods move through a variety of retail channels
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- Figure 29: Outlets where specialty food consumers buy specialty food, by age, July 2010
- Figure 30: Outlets where specialty food consumers buy specialty food, by household income, July 2010
- Figure 31: Outlets where specialty food consumers buy specialty food, by presence/number of children, July 2010
- Internet activity and social media usage
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- Figure 32: Internet and social media usage—all respondents and specialty food-purchasing respondents, July 2010
- Shopping for specialty foods on the internet
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- Figure 33: Internet purchases of specialty food, July 2009 and July 2010
- Attitudes and opinions about shopping for specialty foods
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- Figure 34: Attitudes and opinions about shopping for specialty food, July 2009 and July 2010
Meals Away From Home
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- Spending on food outside the home by specialty food purchasers
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- Figure 35: Mean percentage of weekly food spending for food at restaurants by specialty food shoppers, by demographics, July 2010
- “Chef’s Tasting” menu
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- Figure 36: “Chef’s tasting” menu—all respondents and specialty food-purchasing respondents, July 2010
At-home Eating, Cooking and Entertaining
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- Key points
- Eating habits in a typical day
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- Figure 37: Eating habits—all respondents and specialty food-purchasing respondents, July 2010
- Focus on specialty food shoppers’ cooking behavior
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- Figure 38: Cooking habits—all respondents and specialty food-purchasing respondents, July 2009 and July 2010
- Frequency of cooking from scratch without and with specialty foods
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- Figure 39: Frequency of cooking from scratch without and with specialty foods, by age, July 2009 and July 2010
- Experimentation or family recipes?
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- Figure 40: Attitudes and opinions about cooking, July 2009 and July 2010
- Entertaining
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- Figure 41: Food knowledge/entertaining habits—all respondents and specialty food-purchasing respondents, July 2009 and July 2010
- In their own words...
Recreational Habits of Specialty Food Shoppers
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- Key points
- Media participation
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- Figure 42: Media participation—all respondents and specialty food-purchasing respondents, July 2009 and July 2010
- Focus on television viewing
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- Figure 43: Watching cooking/food shows on television—all respondents and respondents who purchase specialty food, July 2010
- In their own words...
- Cultural activities
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- Figure 44: Cultural activities of all respondents and respondents who purchase specialty food, July 2009 and July 2010
- Other activities
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- Figure 45: Other activities of all respondents and respondents who purchase specialty food, July 2010
- Political and financial activities
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- Figure 46: Political and financial activities of all respondents and respondents who purchase specialty food, July 2009 and July 2010
- Focus on foods with cause marketing/charity marketing
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- Figure 47: Charity-based food purchases, July 2010
Sustainability and Eco-concerns
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- Figure 48: Attitudes towards sustainability, all respondents and respondents who purchase specialty food, July 2009 and July 2010
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The Economy
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- Key points
- The effects of the economy on food budgets and habits
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- Figure 49: Changing household food budget or spending patterns for food in order to economize, by demographics, July 2010
- Changes in shopping, cooking and dining out
- Cooking
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- Figure 50: Changes made in the past year and planned for the next year in order to save money: cooking, July 2010
- Shopping for food
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- Figure 51: Changes made in the past year and planned for the next year in order to save money: shopping for food, July 2010
- Food away from home
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- Figure 52: Changes made in the past year and planned for the next year in order to save money: food away from home, July 2010
- In their own words...
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