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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
Festivals and events are a dynamic part of the tourism sector and appeal to a wide cross-section of the population due to the wide-ranging nature of the genres and interests that they cover. Festivals also have a strong appeal for tourists, both domestic and from overseas. Tourism stakeholders and organisations put a lot of weight behind these festivals to ensure their success and to maximise their impact on tourism.
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OverviewOverview
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Market in Brief
MarketMarket
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Broader Market Environment
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Competitive Context
Market Overview
ConsumerConsumer
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The Consumer – What Do People Visit?
The Consumer – Length of Time Spent and Accommodation Used
The Consumer – How Do Consumers Perceive Festivals?
The Consumer – How Can Festivals Attract More Visitors?
Consumer Target Groups
Brand/CompanyBrand/Company
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