The financial crisis has seen many firms shifting their focus. In the boom years, there was an emphasis on customer acquisition, often using aggressive pricing in order to bring in new business. The crisis, though, prompted firms to look again at their tactics.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
The Financial Services Industry In Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Defines Loyalty?
Existing Loyalty Schemes
Length of the Primary Banking Relationship
Share of Wallet
Loyalty and General Insurance
Long-term Investments and the Advice Market
Loyalty: Affection, Habit or Convenience?
Do People Think Financial Firms Show Loyalty?
Rewarding Loyalty
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Main Financial Provider
Appendix – The Financial Services Industry in Context
Appendix – What Defines Loyalty?
Appendix – Length of the Primary Banking Relationship
Appendix – Share of Wallet
Appendix – Loyalty: Affection, Habit or Convenience?
Appendix – Do People Think Financial Firms Show Loyalty?
Appendix – Rewarding Loyalty
29th June 2011
“Chipping away at the market dominance of the top five banking groups will be a huge challenge but a few providers have the potential to shake things up.”
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When consumers were asked which kind of firm best rewards loyal customers, supermarkets were way ahead. Of the ten types of firm that Mintel asked about, financial services filled the three bottom places.
