Table of Contents
Issues in the Market
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- Research methodology
- Abbreviations
Future Opportunities
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- Bundling news like voice minutes and texts
- Taking advantage of the extended family
Market in Brief
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- Mobile versus fixed line broadband
- Encouraging greater usage of social networks
- Connecting all gadgets in the home
- Online retail innovations
Who’s Innovating?
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- Key points
- Samsung launches its first 3D notebook
- Sharp releases biggest-capacity Blu-ray disc yet
- Overcoming the limitations of touch screens
- Dating sites for mature internet users
Broadband Penetration
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- Key points
- Total penetration of broadband at 70% of GB adults
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- Figure 1: Broadband penetration, by demographics, 2004-09
- Variations in speeds by urban and rural areas
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- Figure 2: Estimated average and maximum download speeds for broadband connections in urban and rural areas, May 2010
- Different speeds for at different times
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- Figure 3: Variations in download speeds by time of day, May 2010
- Usage of wireless routers hits the mainstream
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- Figure 4: Usage of wireless routers versus overall broadband usage, 2007-10
Device Ownership Analysis
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- Key points
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- Figure 5: Device ownership summary, April 2009-July 2010
- Microsoft increases the appeal of the Xbox
- Winners and losers in the smartphone wars
- Increased popularity of HD-ready TVs
- Consumer attitudes towards 3DTV
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- Figure 6: Attitudes towards 3DTVs and watching 3DTV programmes, March 2010
- Can DAB finally gain momentum?
Internet Usage Experiences
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- Key points
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- Figure 7: Types of activity undertaken on the internet in the last three months, April 2009-July 2010
- The future of online news – will it be paywall based?
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- Figure 8: Unique UK visitors to The Times Online (includes The Times Online and The Sunday Times Online), Oct 2008-July 2010
- Is Facebook reaching market saturation?
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- Figure 9: Unique UK visitors to MySpace and Facebook social networking sites, Oct 2008-July 2010
Mobile Usage Experiences
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- Key points
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- Figure 10: Sites visited in the last three months using a mobile phone, July 2009-April 2010
- Can apps bring mobile commerce to the masses?
- The potential for mobile social network driven campaigns
- Mobile video trends
- Advertising spend on mobile still low
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- Figure 11: Mobile advertising revenues, 2005-09
- Mobile as a marketing channel to the young
Buying Behaviours
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- Key points
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- Figure 12: Type of websites purchased from in the last three months, April 2009-July 2010
- Amazon increases the appeal of digital books
- Retailers increase their focus on online beauty
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- Figure 13: Top ten beauty sites used within the UK, July 2010
- Growing competition amongst online supermarkets
- Downloads versus physical DVDs and CDs
Mobile Handset Brand Usage
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- Key points
- Pay as you go versus contract users
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- Figure 14: Pay as you go and contract mobile handsets owned, by gender, age and socio-economic group, July 2010
- Pay as you go users less active online
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- Figure 15: Types of websites visited using mobile phones, by type of mobile contract owned, July 2010
- Nokia is the most used handset
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- Figure 16: Usage of mobile handset brands by contract type, July 2010
- Figure 17: handsets, by brand and type of contract available on The Carphone Warehouse website, July 2010
- Nokia popular amongst AB and DE socio economic groups
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- Figure 18: Usage of selected mobile handset brands (contract or pay as you go), by socio-economic group, July 2010
- Could Nokia leverage its popularity amongst older consumers?
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- Figure 19: Usage of selected mobile handset brands (contract or pay as you go), by age, July 2010
Mobile Internet Usage Frequencies
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- Key points
- Half of internet users still to log on via mobile
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- Figure 20: Frequency of mobile internet usage, July 2010
- Usage frequency by age
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- Figure 21: Frequent and infrequent users of the mobile web, by age, July 2010
- Usage frequency by socio-economic group
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- Figure 22: Frequent and infrequent users of the mobile web, by socio-economic group, July 2010
Attitudes Towards Using the Mobile Web
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- Key points
- Lack of technical knowledge isn’t the problem
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- Figure 23: Attitudes towards using mobile phones to browse the internet, July 2010
- Better hardware and faster speeds are the answer
- Attitudes versus usage frequencies
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- Figure 24: Attitudes towards using mobile phones to browse the internet, by frequency with which mobile phone is used to access internet, July 2010
- Attitudes versus e-commerce activity
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- Figure 25: Attitudes towards using mobile phones to browse the internet, by repertoire of types of websites from which purchases were made, July 2010
- Attitudes by gender, age, socio-economic group and lifestage
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- Figure 26: Most popular attitudes towards using mobile phones to browse the internet, by demographics, July 2010
Appendix – Top Internet Sites Visited in July 2010
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- Figure 27: Top 100 internet properties, UK, July 2010
- Figure 28: Top 100 entertainment properties, UK, July 2010
- Figure 29: Top 100 retail properties, UK, July 2010
- Figure 30: Top 100 services properties, UK, July 2010
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Appendix – Device Ownership Analysis
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- Figure 31: Most popular electronic gadgets have at home, by demographics, July 2010
- Figure 32: Next most popular electronic gadgets have at home, by demographics, July 2010
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- Figure 33: Other electronic gadgets have at home, by demographics, July 2010
- Figure 34: Least popular electronic gadgets have at home, by demographics, July 2010
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Appendix – Internet Usage Experiences
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- Figure 35: Most popular types of activities personally done on the internet at home in the last three months, by demographics, July 2010
- Figure 36: Next most popular types of activities personally done on the internet at home in the last three months, by demographics, July 2010
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- Figure 37: Other types of activities personally done on the internet at home in the last three months, by demographics, July 2010
- Figure 38: Least popular types of activities personally done on the internet at home in the last three months, by demographics, July 2010
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Appendix – Mobile Usage Experiences
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- Figure 39: Most popular websites browsed using mobile phone in the last three months, by demographics, July 2010
- Figure 40: Next most popular websites browsed using mobile phone in the last three months, by demographics, July 2010
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- Figure 41: Other types of websites browsed using mobile phone in the last three months, by demographics, July 2010
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Appendix – Buying Behaviours
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- Figure 42: Most popular types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
- Figure 43: Next most popular types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
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- Figure 44: Popular types of types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
- Figure 45: Other types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
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- Figure 46: Least popular types of websites actually purchased from internet at home in the last three months, by demographics, July 2010
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Appendix – Mobile Handset Brand Usage
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- Figure 47: Brand of mobile handsets owned, by demographics, July 2010
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Appendix – Mobile Internet Usage Frequencies
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- Figure 48: Frequency with which mobile phone is used to access internet, by demographics, July 2010
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Appendix – Attitudes Towards Using the Mobile Web
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- Figure 49: Most popular attitudes towards using mobile phones to browse the internet, by demographics, July 2010
- Figure 50: Next most popular attitudes towards using mobile phones to browse the internet, by demographics, July 2010
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