The market for carpets and floorcoverings has been depressed in recent years because of the economic squeeze and subsequent slump in the housing market. The times when consumers move house often trigger a spree of refurbishment and redecorating as people update their homes and inject their own style into the property.
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Overview
Overview
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Introduction
Executive Summary
Future Opportunities
Market
Market
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Broader Market Environment
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Consumer
Consumer
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The Consumer – Ownership and Purchasing Patterns
The Consumer – Factors Influencing Choice
Consumer – Attitudes Towards Buying Carpets/Floorcoverings
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Appendix – The Consumer – Ownership and Purchasing Patterns
Appendix – The Consumer – Factors Influencing Choice
Appendix – Attitudes Towards Buying Carpets/Floorcoverings
16th March 2012
"From its peak in 2007 to 2011, the floorcoverings retail sector lost 40% in annual revenues. We estimate the decline will ease significantly in 2012 as the floorcoverings market reaches its lowest point." 
25th November 2011
“A new cleaning solution for quick and easy mopping from Vileda should appeal to busy families as well as older people who want to make lighter work of floor cleaning.”
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Demand for carpets and flooring fell in 2009 and remained low in 2010, depressed by a slowdown in the number of house moves. A weak housing market, low levels of consumer confidence and depressed mortgage lending has precipitated a reduction in demand for carpets and floorcoverings.
