“The men’s fragrance market lags behind women’s both in terms of product use and market size. This, in part, may be explained by the strength of the body spray category since such items are, in general, considerably less expensive than eau de toilettes and aftershaves and so keep the market’s size in check. If the industry manages to convince men to switch from body sprays to fine ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Types of Fragrance Owned
The Consumer – Fragrance Purchasing Habits
The Consumer – Buying Fragrance
The Consumer – Attitudes Towards Fragrances
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Broader Market Environment
Appendix: Market Size and Forecast
Appendix – Brand Research
Appendix: The Consumer – Usage and Frequency
Appendix – The Consumer – Types of Fragrance Owned
Appendix – The Consumer – Fragrance Purchasing Habits
Appendix – The Consumer – Buying Fragrance
Appendix – The Consumer – Attitudes towards Fragrances
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How has fragrance fared during the economic downturn and what are the category’s prospects for future growth?
