Children's OTC and Healthcare Products - UK - August 2011
Children's OTC and Healthcare Products - UK - August 2011

“Fewer than one in five parents consults a pharmacist for health advice. The National Pharmacy Association’s annual Ask Your Pharmacist Week could place more focus on the pharmacist’s role in helping parents diagnose their children’s ailments and providing OTC solutions, so that pharmacists are viewed by parents as a first port of call when they have concerns about their child’s health.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Types of Children’s Remedies Purchased
The Consumer – How Symptoms of Pain and Cold/Flu are Treated in Children
The Consumer – Influence of Purchase of Children’s OTC Pain and Cold/Flu Remedies
Attitudes towards Children’s OTC Painkillers and Cold/Flu Medicine

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – The Consumer – Types of Children’s Remedies Purchased
Appendix – The Consumer – How Symptoms of Pain and Cold/Flu are Treated in Children
Appendix – The Consumer – Influence of Purchase of Children’s OTC Pain and Cold/Flu Remedies
Appendix – The Consumer – Attitudes towards Children’s OTC Painkillers and Cold/flu Medicine