“In a market where own-brand purchases are most common and price is the major factor influencing the choice of cleaning cloths, brands face a challenge in encouraging shoppers to pay a bit more for their products. Durability presents the best scope for encouraging shoppers to pay a little bit more by highlighting saving money in the long run and benefits to the environment of throwing fewer cloths away.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage and Frequency
Factors Influencing Product Choice
Consumer Buying Behaviour
Attitudes and Cleaning Patterns
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer Usage and Frequency
Appendix – Factors Influencing Product Choice
Appendix – Consumer Buying Behaviour
Appendix – Attitudes and Cleaning Patterns
25th November 2011
“A new cleaning solution for quick and easy mopping from Vileda should appeal to busy families as well as older people who want to make lighter work of floor cleaning.”
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