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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“There has been a proliferation of choice in small kitchen appliances and innovation has touched almost every aspect of product styling and design. Today’s consumers are met with a range of choices that span rock bottom value products right through to high-tech luxury items. Products are available that create the ultimate convenience and there are gadgets to suit most types of cook. Style and colour have entered the market ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership and Purchasing Patterns
The Consumer – Factors Influencing Choice
The Consumer – How They Shop For Small Kitchen Appliances
The Consumer – Target Groups
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – The Consumer – Ownership and Purchasing Patterns
Appendix – The Consumer – Factors Influencing Choice
Appendix – The Consumer – How They Shop for Small Kitchen Appliances
Appendix – The Consumer – Target Groups
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