The market for garden products has been upbeat in 2010 and 2011, helped by increasing consumer interest in grow your own and the warm, dry weather during spring 2011. This has been partly sparked by enthusiasm for knowing the provenance of the food consumers eat, but is also to an extent spurred on by consumers wishing to economise on their weekly food bills. This report examines the retailing of garden ...
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Appendix – The Consumer – Who Shops Where?
Appendix – The Consumer – Factors Influencing Choice of Outlet
Appendix – Target Groups
3rd December 2013
Dobbies and Tesco are planning more jointly sited supermarket and garden centre developments .
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Demand for garden products has been a story of two halves. Because of tough economic conditions people are spending more of their leisure time at home which in turn has inspired more interest in refreshing their gardens and has been a factor in inspiring people to grow vegetables. In turn this has boosted sales of bedding plants and small ticket items. But, the same economic squeeze has meant more caution about buying large ticket goods for the garden or undertaking major garden projects. So big ticket items like landscaping, sheds and appliances have seen sales fall.
