Since 2005 there has been a baby boom, with higher birthrates helping fuel demand for baby equipment. But, over the next five years, the number of babies born each year is forecast to stabilise. Mintel looks at the implications of a steady birthrate for today’s suppliers.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Segmentation
Segment Performance
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Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Items of Baby and Nursery Equipment Purchased
The Consumer – Buying Behaviour
The Consumer – Attitudes Towards Buying Nursery Equipment
Target Groups
Brand/Company
Brand/Company
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Data
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Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Items of Baby or Nursery Equipment Purchased
Appendix – Target Groups
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Consumer spending on baby and nursery equipment grew by a third over 2005-10 to reach £753 million. This translates into £195 for every child aged 0-4 in the UK. Much of the spending is lavished on the first child.
