Consumer Attitudes Towards Luxury Brands - UK - November 2011
Consumer Attitudes Towards Luxury Brands - UK - November 2011

“Within the dynamic clothing category, the worlds of high-end fashion and fast fashion have never been so intertwined, with the boundaries separating them becoming increasingly hazy. Consumers are broadening their retail scope, and mixing top-end designer pieces with mid-market and value garments. A flurry of designer and high street collaborations has burst onto the retail scene, with shoppers jumping at the rare opportunity to get designer pizzazz at affordable prices.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What Defines a Luxury Brand?
The Consumer – Views on Shopping for Luxury Brands
The Consumer – Motivations for Buying Luxury Goods for Self
The Consumer – Categories Luxury Brands are Purchased In
The Consumer – Where Luxury or Designer Brands are Purchased
The Consumer – Attitudes Towards Designer Brands

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Retail Competitor Analysis
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – The Consumer – What Defines a Luxury Brand?
Appendix – The Consumer – Views on Shopping for Luxury Brands
Appendix – The Consumer – Motivations for Buying Luxury Goods for Self
Appendix – The Consumer – Categories Luxury Brands are Purchased in
Appendix – The Consumer – Where Luxury or Designer Brands are Purchased
Appendix – The Consumer – Attitudes Towards Designer Brands