While the majority of women favour basic and plain styles of underwear and men tend to always opt for the same styles they always wear, the underwear market is still strongly influenced by fashion. Innovation in fabrics and new designs are strong drivers of sales in the underwear market, with 2010 seeing lots of new products launched onto the market, helping to encourage consumers to buy new pieces for reasons ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Where Underwear is Bought
Consumer – Women’s Underwear Preferences
Consumer – Attitudes Towards Buying Underwear
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand and Retail Shares
Companies and Products
Brand Elements
Retail Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Consumer – Where Underwear is Bought
Appendix – Consumer – Women’s Attitudes Towards Buying Underwear
Appendix – Consumer – Attitudes Towards Buying Underwear
Appendix – Target Groups
5th July 2011
“The importance of shapewear within the women's underwear market is growing as focus shifts away from size measurements alone and greater emphasis is placed on enhancing consumers’ body shapes and achieving the perfect fit.”
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The underwear market began to bounce back in 2010, with sales increasing 1% to £2.6 billion following a tough 2009 as a result of the recession.
