Fabric Care - UK - August 2011
Fabric Care - UK - August 2011

“The market was boosted during 2010 by the entry of P&G’s Ariel brand into stain removers, but the sector faces a challenge in continuing to encourage more people to buy separate fabric care products when laundry detergents and fabric conditioners are also offering added benefits, such as colour care and longer-lasting fragrance, as well as more effective stain removal.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Usage and Frequency
Factors Influencing Choice
Attitudes Towards Stain Removers
Attitudes Towards Caring for Clothes
Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Consumer Usage and Frequency
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Stain Removers
Appendix – Attitudes Towards Caring for Clothes
Appendix – Target Groups