The long-term trend in the UK milk market is one of declining volumes, as milk has lost its role as the favoured source of calcium. Though still a fridge staple, used by nine in ten household, milk’s main uses now are with hot drinks and breakfast cereals, leading to a shift towards lower volume usage.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Broader Market Environment
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Market Size and Forecast
Market Segmentation
Consumer
Consumer
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Consumer – Trends in Usage of Milk
Consumer – Usage of Milk and Cream by Type and Occasion
Consumer – Attitudes Towards Milk and Cream
Consumer – Attitudes Towards Added Value in Milk
Target Groups
Brand/Company
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Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
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Data
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Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Consumer – Trends in Usage of Milk
Appendix – Consumer – Usage of Milk and Cream by Type and Occasion
Appendix – Consumer – Attitudes Towards Milk and Cream
Appendix – Consumer – Attitudes Towards Added Value in Milk
Appendix – Target Groups
2nd February 2012
“The major dairy brands may increasingly look towards the growing flavoured milk segment as a means of offsetting losses from elsewhere in their portfolios, with many fresh milk brands suffering from the ongoing supermarket price wars.” 
22nd September 2011
“The Müller brand enjoys high levels of consumer awareness and trust in the yogurt category, and the launch of Müller Milk could help to bring new users into the flavoured milk segment.”
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Milk flavoured with eg coffee or hazelnut could win over the 28% of adults who report being interested in milk with flavours tailored to adult tastes.
