“There is potential for meat, poultry and seafood to expand consumer repertoires, to compete more aggressively with ready meals and to secure long-term value growth through innovation. However, companies are operating in a very different market environment than five years ago – innovation cannot lose sight of value for money and new additions must bring something new and improved to the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Strengths and Weaknesses
Internal Market Environment
Broader Market Environment
Competitive Context
Market Overview
Market Value and Forecast – Red Meat
Market Value and Forecast – Poultry and Game
Market Value and Forecast – Fish and Shellfish
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumption Trends in Red Meat, Poultry and Fish
Important Factors when Choosing Meat, Fish or Poultry
Consumer Attitudes towards Red Meat, Poultry and Fish
Consumer Target Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Channels to Market
Appendix – Market Size and Forecast
Appendix – Consumption Trends in Red Meat, Poultry and Fish
Appendix – Important Factors when Choosing Meat, Fish or Poultry
Appendix – Consumer Attitudes towards Red Meat, Poultry and Fish
Appendix – Consumer Target Groups
24th January 2012
“Quorn may need to adjust its brand message in order to engage consumers for whom sustainability is a far higher consideration than health when it comes to fish.”
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