This report assesses the performance of the UK noodles, rice and pasta market. Value sales have grown by 9% and 2.9% in 2009 and 2010 respectively, with market value reaching £1.47 billion in 2010. Global shortages of wheat – the result of extreme weather conditions in key supply countries and rising demand from emerging economies – have led to rising commodity prices, and while this has, as yet, only affected ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Market Shares
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Pasta Usage and Consumption
The Consumer – Rice Usage and Consumption
The Consumer – Noodles Usage and Consumption
Attitudes Towards Eating Pasta
Attitudes Towards Eating Rice
Attitudes Towards Eating Noodles
Repertoire Analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – The Consumer Pasta Usage and Consumption
Appendix – The Consumer Rice Usage and Consumption
Appendix –The Consumer – Noodles Usage and Consumption
Appendix – Attitudes Towards Pasta
Appendix – Attitudes Towards Rice
Appendix – Attitudes Towards Noodles
Appendix – Repertoire Analysis
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Pasta brands need to focus on premiumisation in order to raise awareness as currently only 30% of pasta consumers prefer to buy well-known brands and just 28% are prepared to pay more for premium products.
