Consumers have an established habit of eating breakfast at home every day, making this part of their daily routine. This habit has become more pronounced as consumers see breakfast at home as a cost-effective option that enables them to make their discretionary income go further. This report examines consumer breakfast eating habits, and evaluates how changing family lifestyles are impacting on this meal occasion, in order to understand what this ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Breakfast Foods
Children’s Breakfast Food Preferences
The Consumer – Breakfast Habits
The Consumer – Types of Breakfast Foods Eaten
The Consumer – Attitudes towards Eating Breakfast
Targeting Opportunities – Breakfast Eating Habits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Breakfast Food Innovations
Data
Data
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Appendix
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Breakfast Foods
Appendix – Children’s Breakfast Food Preferences
Appendix – Breakfast Food Innovations
Appendix – Breakfast Habits
Appendix – Types of Breakfast Foods Eaten
Appendix – Attitudes towards Eating Breakfast
Appendix – Targeting Opportunities – Breakfast Eating Habits
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The importance of breakfast is shown by the fact that nearly two thirds of consumers view breakfast as part of their daily routine. It is typically older consumers that are most likely to agree with this opinion (76% of over-55s and 83% of the retired).
