Consumer behaviour can be complicated and bewildering. What makes women think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, family, media)?
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Methodology
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Personality Profile
Demographic Overview
Ms Passive
Ms Cultured
Ms Accomplished
Ms Uncomplicated
Ms Exuberant
Category Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Category Analysis
5th April 2011
"Growing numbers of mature women aged 45 and over are being ignored by fashion retailers, both in the style of clothes they design and in their advertising campaigns.”
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Personality traits and characteristics have a strong influence on behaviour; based on a combination of the ’Big 5 personality factors‘ proposed by researchers Costa and McCrae and Raymond Cattell's 16 Personality Factors, this report delves deeper into the core personality traits of women.
