Consumer behaviour can be complicated and bewildering. What makes men think, feel and reason in a certain way? How do they choose between different product alternatives (eg brands, products and retailers) and equally what influences their purchase decisions (eg culture, family, media)? Identifying an individual’s personality type makes it easier to understand the underlying behavioural patterns of that individual. Even though a person may behave differently depending on situations ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Methodology
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Personality Profile
Mr Passive
Mr Accomplished
Mr Uncomplicated
Mr Exuberant
Mr Cultured
Category Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
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Marriage rates are in decline and the number of single person households are growing. Men are increasingly the main shopper but their shopping habits differ to women and marketeers need to understand who the current UK male is and who he aspires to be.
