“The most committed consumers just don’t trust most financial services firms to behave ethically, and the more interest they take in ethical issues, the greater the level of mistrust is. Of more than a dozen mainstream financial services brands, there were only two that were, on balance, more trusted than distrusted by those consumers most interested in the idea of ethical financial services: the Co-operative Bank and Nationwide.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Do People Trust Financial Services Firms to Behave Ethically?
Consumers’ Level of Ethical Engagement
The Issues that Consumers Care About
Investigating Firms’ Ethical Credentials
Trusted Brands in the Financial Services Industry
Willingness to Consider Ethical Issues when Arranging Financial Services
Should Financial Firms Consider Ethical Issues?
Is an Ethical Brand Worth Paying More For?
Targeting the Ethical Consumer
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumers’ Level of Ethical Engagement
Appendix – The Issues that Consumers Care About
Appendix – Investigating Firms’ Ethical Credentials
Appendix – Trusted Brands in the Financial Services Industry
Appendix – Willingness to Consider Ethical Issues When Arranging Financial Products
Appendix – Should Financial Firms Consider Ethical Issues
Appendix – Is an Ethical Brand Worth Paying More For?
Appendix – Targeting the Ethical Consumer
16th December 2011
“The Co-operative Bank’s bid for more than 600 Lloyds Banking Group branches would, at a stroke, create a brand capable of taking on the industry giants. The move becomes even more interesting when you consider the brand’s ability to leverage its ethical credentials and mutual status.”
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Does apathy override good intentions?
