CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“The demand for insurance cover has held up well despite a difficult economic climate. There are even signs that the weak economy may have some positive effects for the market, as many consumers consider insurance as even more important when things are tough financially. However, as household budgets face increased pressure, the majority of policyholders will still opt to find the best possible deal at their renewal.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Environment
SWOT Analysis
General Insurance Market Size
Market Segmentation
Underwriter Share
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Environment
Consumer Financial Priorities
General Insurance Product Ownership
Shoparound and Cancellation Behaviour
Attitudes Towards General Insurance
Buying Behaviour and Approach to Cover
Purchasing Considerations
Targeting Opportunities
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Research
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Sentiment
Appendix – Brand Research
Appendix –Consumer Financial Priorities
Appendix – General Insurance Product Ownership
Appendix – Shoparound and Cancellation Behaviour
Appendix – Attitudes Towards General Insurance
Appendix –Buying Behaviour and Approach to Cover
Appendix – Purchasing Considerations
Appendix – Targeting Opportunities
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