Saving Products for Children - UK - December 2011
Saving Products for Children - UK - December 2011

“The closure of Child Trust Funds is likely to disrupt the children’s savings and investing market, particularly in the short term. However, Junior ISAs have the potential to invigorate the market and are likely to become one of the most popular products in the future. In order for this to happen, the government needs to launch a public campaign promoting the new product in order to increase consumer awareness ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Marker Environment
SWOT Analysis
Market Size
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Saving on Behalf of Children
Amount Saved on Behalf of Children
Product Ownership
Reasons for Saving on Behalf of Children
Awareness of CTF Changes and Junior ISAs

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Saving on Behalf of Children
Appendix – Amount Saved on Behalf of Children
Appendix – Product Ownership
Appendix – Reasons for Saving on Behalf of Children
Appendix – Awareness of CTF Changes and Junior ISAs