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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() “After making successful inroads into the personal motor sector, price comparison sites are turning their attention to home insurance. This is leading to a growing proportion of household business being written through aggregator sites, to the detriment of direct sales.”
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market![]() Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer![]() Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership of Home Insurance
Buying Behaviour and Approach to Cover
Policy Renewal and Switching Activity
Claims Experience
Policy Selling Points
Brand/Company![]() Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Ownership of Home Insurance by Demographics
Appendix – Policyholder Profile
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