Packaged and Current Accounts - UK - June 2011
Packaged and Current Accounts - UK - June 2011

This report provides readers with a thorough overview of what is going on in the UK current account market. In addition to a detailed market size and market share sections the report highlights the most relevant economic and demographic factors impacting the market, and also investigates the prospects for potential new players such as Tesco Bank and Virgin Money. The final sections of the report reveal the findings of Mintel ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
SWOT Analysis
Market Size
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Loyalty and Cross-selling
Current and Packaged Account Ownership
Consumer Attitudes Towards Current Accounts
Popularity of Packaged Account Benefits
Top Providers and Usage of Current Account Benefits
Attitudes Towards Potential Challengers
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Competitor Landscape
Brand Communication and Promotion
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broader Market Environment
Appendix – Market Share
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Current and Packaged Account Ownership
Appendix – Consumer Attitudes Towards Current Accounts
Appendix – Popularity of Packaged Account Benefits
Appendix – Attitudes Towards Potential Challengers
Appendix – Targeting Opportunities