This report provides readers with a thorough overview of what is going on in the UK current account market. In addition to a detailed market size and market share sections the report highlights the most relevant economic and demographic factors impacting the market, and also investigates the prospects for potential new players such as Tesco Bank and Virgin Money. The final sections of the report reveal the findings of Mintel ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
SWOT Analysis
Market Size
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Loyalty and Cross-selling
Current and Packaged Account Ownership
Consumer Attitudes Towards Current Accounts
Popularity of Packaged Account Benefits
Top Providers and Usage of Current Account Benefits
Attitudes Towards Potential Challengers
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Competitor Landscape
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Market Share
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Current and Packaged Account Ownership
Appendix – Consumer Attitudes Towards Current Accounts
Appendix – Popularity of Packaged Account Benefits
Appendix – Attitudes Towards Potential Challengers
Appendix – Targeting Opportunities
16th December 2011
“The Co-operative Bank’s bid for more than 600 Lloyds Banking Group branches would, at a stroke, create a brand capable of taking on the industry giants. The move becomes even more interesting when you consider the brand’s ability to leverage its ethical credentials and mutual status.” 
31st October 2011
‘Allowing customers to design their own packaged current accounts could further increase their popularity and also help prevent regulators from accusing providers of mis-selling.’
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While motivating people to switch their main current account has always been a notoriously difficult proposition, Mintel research has indicated that there may be some hope for existing and prospective providers. The segment of the population who has shown the most willingness to switch, the 25 to 34 year olds, is set to increase in number by 15% by 2020.
