Mobile Phone Apps - UK - June 2011
Mobile Phone Apps - UK - June 2011

This report examines mobile applications, or ‘apps’, that are installed and used on leading smartphone platforms. It considers how many apps UK smartphone owners download, pay for and use; the categories of apps that are most popular; how these consumers discover new apps; and how mobile apps affect consumer decisions. The report also investigates the attitudes of non-smartphone owners towards smartphones and mobile apps.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Market Overview
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Smartphone Ownership
Mobile App Download Habits
Spending on Mobile Apps
Mobile App Usage
Popularity of Mobile Apps by Category
Attitudes towards Mobile Apps
Attitudes of Non-Smartphone Owners

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Market Overview
Appendix – Smartphone Ownership
Appendix – Mobile App Download Habits
Appendix – Spending on Mobile Apps
Appendix – Mobile App Usage
Appendix – Popularity of Mobile Apps by Category
Appendix – Attitudes towards Mobile Apps
Appendix – Attitudes of Non-Smartphone Owners