Short Breaks - UK - August 2011
Short Breaks - UK - August 2011

“The fortunes of the short breaks market are inextricably linked to levels of personal disposable income and consumer confidence. As both of these measures recover gradually during the next five years, we will see a stronger rate of growth in the market and a shift back towards overseas breaks.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Types of Holiday Taken in Past Year
Main Factors Influencing Choice of Destination
Most Popular Foreign Short Break Destinations
Most Popular UK Short-Break Locations
Attitudes Towards Short Breaks
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Broader Market Environment
Appendix – Types of Holiday Taken in the Past Year
Appendix – Main Factors Influencing Choice of Destination
Appendix – Most Popular Foreign Short Break Destinations
Appendix – Most Popular UK Short-Break/Holiday Locations
Appendix – Attitudes Towards Short Breaks
Appendix – Targeting Opportunities