Table of Contents
Issues in the Market
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- Key themes
- Definition
Future Opportunities
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- The need to build trust
- A more diverse conception of beauty
- We want to hear from you
- Inner and outer beauty
- Feeding outside and inside
Market in Brief
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- Women and the market
- Their key concerns
- They hear the claims – do they believe them?
- How women buy beauty and personal care products
Internal Market Environment
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- Key points
- Women’s attitudes towards their appearance
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- Figure 1: Trends in women’s attitudes towards personal appearance, 2005-09
- Product usage
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- Figure 2: Use of selected skincare, colour cosmetic products and haircare, 2010
- How men and women see their needs
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- Figure 3: Description of hair/skin, by gender, 2009
- Hair concerns
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- Figure 4: Hair conditions prone to, by gender, 2009
- Cosmetic surgery
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- Figure 5: UK value of cosmetic surgery, 2005-10
- The role of media
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- Figure 6: UK retail sales of women’s magazines, by volume, 2005-10
Broader Market Environment
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- Key points
- Ageing is good news
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- Figure 7: Trends in the age structure of the UK female population, 2005-15
- The impact of employment
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- Figure 8: Employment and unemployment among women, 2005-15
Female Appearance Concerns
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- Key points
- General appearance concerns
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- Figure 9: Topline summary appearance concerns among women, March 2010
- The easy and the not so easy
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- Figure 10: Appearance concerns among women, March 2010
- Worries set in early
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- Figure 11: Number of appearance concerns among women, March 2010
- Grey market
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- Figure 12: Concerned over grey hair and being overweight, by age, March 2010
- Skincare concerns
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- Figure 13: Skin concerns among women, March 2010
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- Figure 14: Leading skin concerns, by age, March 2010
- An age of opportunity
- Multiple skin concerns
- Women still against ageing
Credibility of Product Claims Among Women
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- Key points
- Influence of product claims
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- Figure 15: Attitudes towards skincare products, March 2010
- The power of positive thinking
- The positives
- And the negatives
- Nature’s way
- Skincare
- Credibility gap
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- Figure 16: Belief in claims made by skincare products, March 2010
- Belief in claims by age and social grade
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- Figure 17: Belief in claims, by key age and socio-economic groups, March 2010
- Haircare
- Product experience key to credibility
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- Figure 18: Belief in claims made by haircare products, March 2010
- Make-up
- Women believe in make-up?
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- Figure 19: Belief in claims made by make-up products, March 2010
- Younger women key to credibility
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- Figure 20: Number of claims made by make-up products that women find credible, by demographics, March 2010
Women’s Buying Habits in the Last Six Months
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- Key points
- Skincare
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- Figure 21: Skincare buying habits in the past six months, March 2010
- Wanting something more
- Haircare
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- Figure 22: Haircare buying habits in the past six months, March 2010
- Make-up and fragrance
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- Figure 23: Make-up and fragrance buying habits in the past six months, March 2010
Attitudes towards Buying Products
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- Key points
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- Figure 24: Attitudes towards buying beauty and personal care products, March 2010
- The act of buying
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- Figure 25: Attitudes towards buying beauty and personal care products, March 2010
- Function mixes with pleasure
- Beauty treats for younger women
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- Figure 26: Selected attitudes towards buying beauty and personal care products, by age and socio-economic group, March 2010
- At the beauty counter
Women’s Use of Beauty, Health and Well-being Treatments
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- Key points
- Use of beauty, health and well-being treatments
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- Figure 27: Female experience of any beauty, health and well-being treatments, March 2010
- Diverse range of experience
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- Figure 28: Female experience of beauty, health and well-being treatments, by type, March 2010
- Use and potential use
- The demographics of it
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- Figure 29: Number of beauty, health and well-being treatments used, by age and socio-economic group, March 2010
- Figure 30: Number of beauty, health and well-being treatments that women would consider, by age and socio-economic group, March 2010
Targeting Women in the Beauty Market
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- Key points
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- Figure 31: Target groups for women’s beauty products, March 2010
- The Enthusiasts (19%)
- Who are they?
- The Qualified Enthusiasts (23%)
- Who are they?
- The Indifferent Users (33%)
- Who are they?
- The Naturals (24%)
- Who are they?
Appendix – Internal Market Environment
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- Figure 32: Attitudes to personal appearance, by demographics, 2009
- Figure 33: Attitudes to personal appearance, by demographics, 2009
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- Figure 34: Use of skincare products, by demographics, 2010
- Figure 35: Use of skincare products, by demographics, 2010 (continued)
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- Figure 36: Use of colour cosmetics, by demographics, 2010
- Figure 37: Use of haircare products, by demographics, 2010
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Appendix – Female Appearance Concerns
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- Figure 38: Appearance concerns among women, by demographics, March 2010
- Figure 39: Appearance concerns among women, by demographics, March 2010
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- Figure 40: Appearance concerns among women, by demographics, March 2010
- Figure 41: Appearance concerns women don’t have but are concerned about, by demographics, March 2010
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- Figure 42: Appearance concerns women don’t have but are concerned about, by demographics, March 2010
- Figure 43: Number of appearance concerns among women, by demographics, March 2010
- Number of appearance concerns
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- Figure 44: Number of appearance concerns don’t have but concerned about among women, by demographics, March 2010
- Skincare concerns
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- Figure 45: Skin concerns among women, by demographics, March 2010
- Figure 46: Skin concerns among women, by demographics, March 2010
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- Figure 47: Skin concerns women don’t have, but are concerned about, by demographics, March 2010
- Figure 48: Skin concerns women don’t have but are concerned about, by demographics, March 2010
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- Figure 49: Number of skin concerns among women, by demographics, March 2010
- Figure 50: Number of skin concerns don’t have but concerned among women, by demographics, March 2010
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Appendix – Credibility of Product Claims Among Women
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- Figure 51: Belief in claims made by skincare products, by demographics, March 2010
- Figure 52: Belief in claims made by skincare products, by demographics, March 2010
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- Figure 53: Belief in claims made by skincare products, by demographics, March 2010
- Figure 54: Belief in claims made by skincare products, by demographics, March 2010
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- Figure 55: Disbelief in claims made by skincare products, by demographics, March 2010
- Figure 56: Disbelief in claims made by skincare products, by demographics, March 2010
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- Figure 57: Disbelief in claims made by skincare products, by demographics, March 2010
- Figure 58: Number of claims made by skincare products that women find credible, by demographics, March 2010
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- Figure 59: Number of claims made by skincare products that women do not believe, by demographics, March 2010
- Figure 60: Belief in claims made by haircare products, by selected haircare concerns, March 2010
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- Figure 61: Number of claims made by make-up products that women find credible, by demographics, March 2010
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Appendix – Influence of Product Claims
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- Figure 62: Most popular attitudes towards skincare products, by demographics, March 2010
- Figure 63: Next most popular attitudes towards skincare products and its claims, by demographics, March 2010
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Appendix – Attitudes towards Buying Products
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- Figure 64: Attitudes towards buying beauty and personal care products, by demographics, March 2010
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Appendix – Use of Beauty, Health and Well-being Treatments Among Women
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- Figure 65: Female experience of beauty, health and well-being treatments, by demographics, March 2010
- Figure 66: Female experience of beauty, health and well-being treatments, by demographics, March 2010
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- Figure 67: Female usage of beauty, health and well-being treatments, by demographics, March 2010
- Figure 68: Beauty, health and well-being treatments women would consider, by demographics, March 2010
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- Figure 69: Beauty, health and well-being treatments, women would consider using, by demographics, March 2010
- Figure 70: Beauty, health and well-being treatments, women would consider using, by demographics, March 2010
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- Figure 71: Beauty, health and well-being treatments, women would not consider using, by demographics, March 2010
- Figure 72: Beauty, health and well-being treatments, women would not consider using, by demographics, March 2010
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- Figure 73: Beauty, health and well-being treatments, women would not consider using, by demographics, March 2010
- Figure 74: Number of beauty, health and well-being treatments that women use, by demographics, March 2010
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- Figure 75: Number of beauty, health and well-being treatments that women would consider, by demographics, March 2010
- Figure 76: Number of beauty, health and well-being treatments that women wouldn't consider, by demographics, March 2010
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Appendix – Target Groups
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- Figure 77: Target groups, by demographics, March 2010
- Figure 78: Appearance concerns among women, by target groups, March 2010
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- Figure 79: Skin concerns among women, by target groups, March 2010
- Figure 80: Belief in claims made by skincare products, by target groups, March 2010
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- Figure 81: Belief in claims made by haircare products, by target groups, March 2010
- Figure 82: Belief in claims made by make-up products products, by target groups, March 2010
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- Figure 83: Haircare buying habits in the past six months, by target groups, March 2010
- Figure 84: Skincare buying habits in the past six months, by target groups, March 2010
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- Figure 85: Fragrance buying habits in the past six months, by target groups, March 2010
- Figure 86: Attitudes towards buying beauty and personal care products, by target groups, March 2010
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- Figure 87: Attitudes towards skincare products and claims by target groups, March 2010
- Figure 88: Female experience of beauty, health and well-being treatments, by target groups, March 2010
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