New Cars - US - July 2011
New Cars - US - July 2011

This report explores the new vehicles market in the U.S. It provides insight into the external and internal factors affecting new vehicle sales, consumption and developing trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Trends
Market Drivers
Segment Overview

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

New Cars—Current Household Ownership
New Car Type Purchased/Planning to Purchase
Reasons to Purchase New Car
Ways to Research New Cars
Attitudes Toward Rising Gas Prices
Factors and Features Influencing New Car Purchase
New Car Options Purchased
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Domestic Brand Performance—General Motors
Domestic Brand Performance—Ford
Domestic Brand Performance—Chrysler Group
Import Brand Performance—Toyota
Import Brand Performance—Honda
Import Brand Performance—Nissan
Import Brand Performance—Hyundai-Kia
Other Brands—Performance
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations