The fitness club category has posted annual gains during the past five years, even during the recession, with revenues increasing from $15.9 billion in 2005 to an estimated $20 billion in 2010. Fitness club membership has similarly grown, from 41.3 million members in 2005 to an estimated 46 million members in 2010. Beneath these numbers, however, is a category in a period of transition. This report provides a ...
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Overview
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Consumer
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Health and Fitness Club Usage
How Long Consumers have had a Gym Membership
Important Factors in Gym Selection
Cost of Membership
Attitudes toward Health and Fitness Clubs
Struggles with Exercising
Use of and Interest in Training Options
Shunning the Gym—Attitudes of Nonmembers
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
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Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
28th June 2011
Fitness clubs already enjoy the cachet of being destinations for staying in shape and enhancing one’s physique. Yoga, tai chi, and other mind-body disciplines have made fitness clubs places for personal exploration. Now there is a growing trend to make them into wellness centers.
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Reasons for category growth, including the growing popularity of budget and 24 Hour Fitness clubs
