In the U.S., the over-the-counter (OTC) cold, flu and allergy remedy market sold through FDMx (food, drug, and mass merchandisers, excluding Walmart) dipped slightly in 2010, following a range of challenges that have hurt the potential for sales growth. Chief among these was a moderate 2009-10 flu season, but also dampening sales were a number of product recalls in 2009 and 2010, most of these coming from McNeil Consumer ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Cold/Allergy/Sinus Tablets
Segment Performance—Cold/Allergy/Sinus Liquids
Segment Performance—Nasal Products
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Natural Channel Sales
Usage
Types of Cold/Allergy/Sinus Formulations Used
Brands of Cold/Allergy/Sinus Remedies Used
Usage Frequency
Preventive Healthcare Measures
Cough, Cold, and Flu Sufferers
Cough, Cold, Sore Throat Treatment
Flu Treatment
Product Considerations
Attitudes Toward and Concerns About Cough/Cold/Flu Medicine
Allergy Sufferers
Treating Nonfood Allergies
Allergy Medicine Side Effects
Attitudes Toward and Concerns About Allergy Medicine
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Cold/Allergy/Sinus Tablets
Brand Share—Cold/Allergy/Sinus Liquids
Brand Share—Nasal Products
Innovation and Innovators
Brands and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Data
Appendix—Other Useful Consumer Tables—Household Income
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations
3rd May 2011
Product recalls in OTC leave the door wide open for competition |
The role of Rx switches such as Claritin and Zyrtec in the FDMx market, and how their growth has boosted sales since as far back as 2003, especially in the tablets segment
