Foodservice Green and Sustainability Initiatives - US - September 2011
Foodservice Green and Sustainability Initiatives - US - September 2011

There is an ever-increasing awareness of the environmental impact of the foodservice industry. That coupled with a growing consumer demand for source-verified, sustainable food offerings has created opportunity for increased efforts by operators to “green-up” operations and menus, both to benefit the planet and to appeal to consumers who want to spend money eco-consciously.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Menu Insights Analysis: Spotlight on Ingredients
Green and Sustainable Menu Trends: “Green” Meat No Longer Means a Bad Thing

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Key Dining Attributes
Green and Sustainable Defined
Importance of Local for Ingredients
Willingness to Pay for Local and Sustainable
Key Corporate Social Responsibility Initiatives
Attitudes Toward Ingredients
Attitudes Toward Environmental Issues
Regional Analysis—Western States the Greenest
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant Analysis
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations